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Advanced (and some very old) techniques for making the most of social media<br />paulcaplan<br />theInternationale<br />Ar...
Outline of the day<br />10.00 – 10.30: The Live Web – the biggest party you’ve ever been invited to. <br />10.30 – 11.30: ...
Outline of the day<br />13.45 – 16.00: Social media surgery<br />
The Live Web<br />The times they are a changin’<br />
The Web as a library<br />
The Web as the new TV<br />
The Web as a Party<br />
The breakup<br />http://www.youtube.com/watch?v=D3qltEtl7H8<br />
PASSION: the people at the Party<br />P is for People<br />A is for Active<br />S is for Supply<br />S is for Smart<br />I...
This is not a threat, it’s a possibility<br />and you’re just one of them…<br />
And so…		<br />Where do I want to be?<br />What do I want to do?<br />Who do I want to talk with?<br />Who do I want to li...
the old rules<br />Words<br />
Harold Evans<br />Babies and bathwater…<br />The Inverse Pyramid<br />Active<br />Positive<br />Specific<br />Nouns and ve...
Some (content) principles<br />V is for Voice<br />I is for i with a small I<br />S is for Simple<br />I is for Improvise<...
Words: let’s start small	<br />Twitter as small form fiction, flash fiction, haiku… or just post-it notes.<br />
What is Twitter?<br />Chatter or “ambient intimacy”<br />Relationships or realationships<br />The stream<br />… and what’s...
Questions
News</li></li></ul><li>The Twitter challenge		<br />Small stories<br />Added value<br />Content jammin’<br />
Case story<br />How Twitter works in one situation<br />
http://twitter.com/internationale<br />
Some Twitter spaces to look at<br />http://twitter.com/SuffolkTS<br />http://twitter.com/KMCnetworks<br />http://twitter.c...
Some (Twitter) principles<br />Keep it short<br />Keep it active<br />Think stream<br />Be linky<br />Be 3D<br />Be colour...
Words: a few more characters<br />Blogs as diary, notepad, noticeboard or suggestion box.<br />
What is a Blog?<br />Diary or journal<br />Portfolio<br />Sounding board<br />Website<br />… and what’s it for?<br /><ul><...
Sharing and linking
Experimenting
Expanding</li></li></ul><li>Case story<br />Whose story is it anyway..?<br />
http://www.savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh.htm<br />
Some Blog spaces to look at<br />http://plymouthbb.wordpress.com/<br />http://suffolktradingstandards.wordpress.com/<br />...
Some (Blog) principles<br />Think stories<br />Think start not ending<br />Be linky<br />Be relevant and now<br />Be you<b...
Words: a hybrid space<br />Facebook as wall, storyspace and network.<br />
What is Facebook?<br />Social<br />Network<br />Network of networks <br />… and what’s it for?<br /><ul><li>Talking
Answering
Meeting
Empowering</li></li></ul><li>Case story<br />Whose job is it anyway?<br />
Some Facebook spaces to look at<br />http://www.facebook.com/letstalkcentral<br />http://www.facebook.com/pages/Sunderland...
Some (Facebook) principles<br />Groupthink<br />Join and lead<br />Multimedia<br />Be linky<br />Voices plural<br />Open s...
Coffee<br />
The old rules<br />Pictures <br />
Henri Cartier Bresson<br />Babies and bathwater…<br />The Decisive Moment<br />The ordinary<br />Composition<br />Diagonal...
Revisiting (content) principles<br />V is for Voice<br />I is for i with a small I<br />S is for Simple<br />I is for Impr...
Pictures: my pix our pix	<br />Flickr: social pictures, imageflow, slidestreams and groups<br />
What is Flickr?<br />Photo album<br />Photo archive<br />Photo club<br />… and what’s it for?<br /><ul><li>Display
Illustration
Collection
Connection</li></li></ul><li>Case story<br />Whose photo is it anyway?<br />
http://www.flickr.com/groups/366117@N24/<br />
Some photo spaces to look at<br />http://www.flickr.com/photos/centralbedfordshire/<br />http://www.flickr.com/groups/brit...
Some (Flickr) principles<br />Take lots<br />Share lots<br />Join lots<br />Tag lots<br />Comment lots<br />Embed lots<br ...
The old rules<br />Mash-ups<br />
Maps: adding what to where	<br />Google Maps: more than just pins<br />
What is Google Maps?<br />Maps and overlays<br />Pins and markers<br />… and Google Earth<br />… and what’s it for?<br /><...
Information
Sharing
Creating</li></li></ul><li>Case story<br />Whose map is it anyway?<br />
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Are you sitting comfortably

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Workshop on developing content and content relationships using Twitter, Blogs, Flickr, Mash-ups... and imagination. Delivered for Hub Events (www.thehubevents.com) in London, September 2010.

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  • This is the outline of the day.Emphasise if particular issues or questions then we can always adapt the running order/focus.
  • Emphasise: this is about listening and engaging, not monitoring.Live Web different that static Web – dynamic, ‘out of control’, bottom-up, different cultural practice as well as media.
  • Transcript of "Are you sitting comfortably"

    1. 1. Advanced (and some very old) techniques for making the most of social media<br />paulcaplan<br />theInternationale<br />Are you sitting comfortably..?<br />
    2. 2. Outline of the day<br />10.00 – 10.30: The Live Web – the biggest party you’ve ever been invited to. <br />10.30 – 11.30: Words: Twitter, Blogs and Facebook<br />11.30 - 11.45: Coffee<br />11.45 - 12.15: Pictures: Flickr<br />12.15 – 12.45: Mash-ups: Maps<br />12.45 - 13.45: Lunch<br />
    3. 3. Outline of the day<br />13.45 – 16.00: Social media surgery<br />
    4. 4. The Live Web<br />The times they are a changin’<br />
    5. 5. The Web as a library<br />
    6. 6. The Web as the new TV<br />
    7. 7. The Web as a Party<br />
    8. 8. The breakup<br />http://www.youtube.com/watch?v=D3qltEtl7H8<br />
    9. 9. PASSION: the people at the Party<br />P is for People<br />A is for Active<br />S is for Supply<br />S is for Smart<br />I is for Irreverent<br />O is for Ownership<br />N is for Niches<br />
    10. 10. This is not a threat, it’s a possibility<br />and you’re just one of them…<br />
    11. 11. And so… <br />Where do I want to be?<br />What do I want to do?<br />Who do I want to talk with?<br />Who do I want to listen to?<br />What do they expect of me?<br />How can I add value?<br />How will I manage ?<br />When and how will I leave?<br />
    12. 12. the old rules<br />Words<br />
    13. 13. Harold Evans<br />Babies and bathwater…<br />The Inverse Pyramid<br />Active<br />Positive<br />Specific<br />Nouns and verbs<br />Clichés<br />News values<br />News structure WWWWW<br />
    14. 14. Some (content) principles<br />V is for Voice<br />I is for i with a small I<br />S is for Simple<br />I is for Improvise<br />O is for Open Source<br />N is for Narrative<br />
    15. 15. Words: let’s start small <br />Twitter as small form fiction, flash fiction, haiku… or just post-it notes.<br />
    16. 16. What is Twitter?<br />Chatter or “ambient intimacy”<br />Relationships or realationships<br />The stream<br />… and what’s it for?<br /><ul><li>Information
    17. 17. Questions
    18. 18. News</li></li></ul><li>The Twitter challenge <br />Small stories<br />Added value<br />Content jammin’<br />
    19. 19. Case story<br />How Twitter works in one situation<br />
    20. 20. http://twitter.com/internationale<br />
    21. 21. Some Twitter spaces to look at<br />http://twitter.com/SuffolkTS<br />http://twitter.com/KMCnetworks<br />http://twitter.com/uknationalparks<br />http://twitter.com/wolvesparkies<br />http://twitter.com/natashabadhwar<br />http://twitter.com/TuftsUniversity<br />
    22. 22. Some (Twitter) principles<br />Keep it short<br />Keep it active<br />Think stream<br />Be linky<br />Be 3D<br />Be colourful<br />Grab the tag<br />and... add value<br />
    23. 23. Words: a few more characters<br />Blogs as diary, notepad, noticeboard or suggestion box.<br />
    24. 24. What is a Blog?<br />Diary or journal<br />Portfolio<br />Sounding board<br />Website<br />… and what’s it for?<br /><ul><li>Storytelling
    25. 25. Sharing and linking
    26. 26. Experimenting
    27. 27. Expanding</li></li></ul><li>Case story<br />Whose story is it anyway..?<br />
    28. 28. http://www.savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh.htm<br />
    29. 29. Some Blog spaces to look at<br />http://plymouthbb.wordpress.com/<br />http://suffolktradingstandards.wordpress.com/<br />http://cllrandrewwallis.blogspot.com<br />http://www.nypl.org/voices/blogs/blog-channels<br />http://swansealibraries.blogspot.com/<br />http://jimdixon.wordpress.com/<br />
    30. 30. Some (Blog) principles<br />Think stories<br />Think start not ending<br />Be linky<br />Be relevant and now<br />Be you<br />and... add value<br />
    31. 31. Words: a hybrid space<br />Facebook as wall, storyspace and network.<br />
    32. 32. What is Facebook?<br />Social<br />Network<br />Network of networks <br />… and what’s it for?<br /><ul><li>Talking
    33. 33. Answering
    34. 34. Meeting
    35. 35. Empowering</li></li></ul><li>Case story<br />Whose job is it anyway?<br />
    36. 36.
    37. 37. Some Facebook spaces to look at<br />http://www.facebook.com/letstalkcentral<br />http://www.facebook.com/pages/Sunderland-United-Kingdom/Sunderland-City-Council-Planning-Policy-Section/143850600228<br />http://www.facebook.com/nationaltrust?v=wall<br />http://www.facebook.com/universityofmichigan<br />
    38. 38. Some (Facebook) principles<br />Groupthink<br />Join and lead<br />Multimedia<br />Be linky<br />Voices plural<br />Open source<br />Be global<br />and... add value<br />
    39. 39. Coffee<br />
    40. 40. The old rules<br />Pictures <br />
    41. 41. Henri Cartier Bresson<br />Babies and bathwater…<br />The Decisive Moment<br />The ordinary<br />Composition<br />Diagonals<br />Rule-of-thirds<br />Triangles<br />Timing<br />Observation<br />
    42. 42. Revisiting (content) principles<br />V is for Voice<br />I is for i with a small I<br />S is for Simple<br />I is for Improvise<br />O is for Open Source<br />N is for Narrative<br />
    43. 43. Pictures: my pix our pix <br />Flickr: social pictures, imageflow, slidestreams and groups<br />
    44. 44. What is Flickr?<br />Photo album<br />Photo archive<br />Photo club<br />… and what’s it for?<br /><ul><li>Display
    45. 45. Illustration
    46. 46. Collection
    47. 47. Connection</li></li></ul><li>Case story<br />Whose photo is it anyway?<br />
    48. 48. http://www.flickr.com/groups/366117@N24/<br />
    49. 49. Some photo spaces to look at<br />http://www.flickr.com/photos/centralbedfordshire/<br />http://www.flickr.com/groups/britishcountryside/<br />http://www.facebook.com/stanford?ref=s#/album.php?aid=7389&id=6192688417<br />http://www.flickr.com/photos/salfordcitycouncil<br />http://www.flickr.com/groups/sandwell/<br />
    50. 50. Some (Flickr) principles<br />Take lots<br />Share lots<br />Join lots<br />Tag lots<br />Comment lots<br />Embed lots<br />… and add value<br />
    51. 51. The old rules<br />Mash-ups<br />
    52. 52. Maps: adding what to where <br />Google Maps: more than just pins<br />
    53. 53. What is Google Maps?<br />Maps and overlays<br />Pins and markers<br />… and Google Earth<br />… and what’s it for?<br /><ul><li>Location
    54. 54. Information
    55. 55. Sharing
    56. 56. Creating</li></li></ul><li>Case story<br />Whose map is it anyway?<br />
    57. 57. http://www.playtowerhamlets.org.uk/index.php?page=Play_Places_Map<br />
    58. 58. Some Mash-up spaces to look at<br />http://sanfrancisco.crimespotting.org/about<br />http://urbanforestmap.org/<br />http://217.20.24.202:8080/connect/<br />http://maps.police.uk/<br />http://www.emergencyfoodshelf.org/AboutUs/ContactUs/DirectionsToEFN.aspx<br />http://www.ilovemountains.org/myconnection/<br />
    59. 59. Some (Map) principles<br />Think information<br />Think search<br />Think journeys<br />Think embed<br />Think images<br />Think collaborate<br />… and add value<br />
    60. 60. Lunch<br />
    61. 61. Social Media Surgery<br />
    62. 62.
    63. 63. My bookmarks and notes<br />As discussed, here are some links to monitoring tools and other sites and services mentioned. As a delicious list, this will be updtaed regularly. Subscribe to the RSS feed… and follow the Twitter stream:<br />http://www.delicious.com/theinternationale/conversationaudit<br />http://www.delicious.com/theinternationale/content2bdifferent<br />http://www.delicious.com/theinternationale/tools<br />http://www.delicious.com/theinternationale/tools<br />
    64. 64. And in case you need more<br />I’ll post more links as I find them:<br />twitter.com/internationale<br />delicious.com/theinternationale/content2bdifferent<br />
    65. 65. contact me:<br />http://www.slideshare.net/theinternationale<br />Paul Caplan<br />praxis@theinternationale.com<br />Twitter.com/internationale<br />07801 151 052<br />
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