IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
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IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility

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    IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility Presentation Transcript

    • Creating a Content Strategy for Social Media Adtech  2012 Kelvin  Newman  –  Director  of  Strategy   SiteVisibility   @kelvinnewmanFriday, 28 September 2012
    • Who am I, though? • Director  of  Strategy  at  SiteVisibility – Natural  Search,  PPC,  Social  Media  &  AnalyGcs   Agency – Organiser  of  BrightonSEO  Conference – Host  of  UK  most  popular  internet  markeGng   podcast – My  twiNer  is  twiNer.com/kelvinnewman  Friday, 28 September 2012
    • But who are you? • In  few  sentences – Who  you  are? – Who  you  work  for? – What  does  you  job  entail? – Do  you  have  a  content  strategy  for  your  social   media  campaign?Friday, 28 September 2012
    • A Process For Content MarketingFriday, 28 September 2012
    • THEME Ed.wardFriday, 28 September 2012
    • Tribes kenjonbroFriday, 28 September 2012
    • Hook iPeatFriday, 28 September 2012
    • Engaging ContentFriday, 28 September 2012
    • MarketingFriday, 28 September 2012
    • EvaluationFriday, 28 September 2012
    • BrightonSEO Salary SurveyFriday, 28 September 2012
    • Tribes kenjonbroFriday, 28 September 2012
    • Hook iPeatFriday, 28 September 2012
    • Engaging ContentFriday, 28 September 2012
    • MarketingFriday, 28 September 2012
    • EvaluationFriday, 28 September 2012
    • Group Exercise ctd • Choose  a  well  known  company  your  all  familiar   with. – As  a  group  you  are  going  to  create  a  THEME   content  strategy  that  you  can  present  back  to  the   room  in  a  short  2  or  3  minute  presentaGon.  Friday, 28 September 2012
    • Group Exercise ctd – Who  are  their  main  Tribe  you  want  to  target  with   content? – What  about  their  business  is  a  Hook  to  this  tribe? – What  Enganging  Content  can  embody  this  Hook   and  appeal  to  this  Tribe?  What  Mediums?  What   Headlines?  When  will  it  be  released  Etc. – How  will  you  Market  this  Content? – And  How  will  you  evaluate  it?Friday, 28 September 2012
    • How am I supposed to Remember This? • The  slides  are  already  available  on  hNp:// www.slideshare.net/kelvinnewman • We’re  also  releasing  a  series  of  video  podcasts   covering  exactly  these  processes  at  hNp:// www.sitevisibility.com  Friday, 28 September 2012