IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility

  • 213 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Creating a Content Strategy for Social Media Adtech  2012 Kelvin  Newman  –  Director  of  Strategy   SiteVisibility   @kelvinnewmanFriday, 28 September 2012
  • 2. Who am I, though? • Director  of  Strategy  at  SiteVisibility – Natural  Search,  PPC,  Social  Media  &  AnalyGcs   Agency – Organiser  of  BrightonSEO  Conference – Host  of  UK  most  popular  internet  markeGng   podcast – My  twiNer  is  twiNer.com/kelvinnewman  Friday, 28 September 2012
  • 3. But who are you? • In  few  sentences – Who  you  are? – Who  you  work  for? – What  does  you  job  entail? – Do  you  have  a  content  strategy  for  your  social   media  campaign?Friday, 28 September 2012
  • 4. A Process For Content MarketingFriday, 28 September 2012
  • 5. THEME Ed.wardFriday, 28 September 2012
  • 6. Tribes kenjonbroFriday, 28 September 2012
  • 7. Hook iPeatFriday, 28 September 2012
  • 8. Engaging ContentFriday, 28 September 2012
  • 9. MarketingFriday, 28 September 2012
  • 10. EvaluationFriday, 28 September 2012
  • 11. BrightonSEO Salary SurveyFriday, 28 September 2012
  • 12. Tribes kenjonbroFriday, 28 September 2012
  • 13. Hook iPeatFriday, 28 September 2012
  • 14. Engaging ContentFriday, 28 September 2012
  • 15. MarketingFriday, 28 September 2012
  • 16. EvaluationFriday, 28 September 2012
  • 17. Group Exercise ctd • Choose  a  well  known  company  your  all  familiar   with. – As  a  group  you  are  going  to  create  a  THEME   content  strategy  that  you  can  present  back  to  the   room  in  a  short  2  or  3  minute  presentaGon.  Friday, 28 September 2012
  • 18. Group Exercise ctd – Who  are  their  main  Tribe  you  want  to  target  with   content? – What  about  their  business  is  a  Hook  to  this  tribe? – What  Enganging  Content  can  embody  this  Hook   and  appeal  to  this  Tribe?  What  Mediums?  What   Headlines?  When  will  it  be  released  Etc. – How  will  you  Market  this  Content? – And  How  will  you  evaluate  it?Friday, 28 September 2012
  • 19. How am I supposed to Remember This? • The  slides  are  already  available  on  hNp:// www.slideshare.net/kelvinnewman • We’re  also  releasing  a  series  of  video  podcasts   covering  exactly  these  processes  at  hNp:// www.sitevisibility.com  Friday, 28 September 2012