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Creating a Content Strategy for                 Social Media                                Adtech	  2012                 ...
Who am I, though?     • Director	  of	  Strategy	  at	  SiteVisibility          – Natural	  Search,	  PPC,	  Social	  Medi...
But who are you?     • In	  few	  sentences          – Who	  you	  are?          – Who	  you	  work	  for?          – What...
A Process For               Content MarketingFriday, 28 September 2012
THEME                                    Ed.wardFriday, 28 September 2012
Tribes                            kenjonbroFriday, 28 September 2012
Hook                                   iPeatFriday, 28 September 2012
Engaging ContentFriday, 28 September 2012
MarketingFriday, 28 September 2012
EvaluationFriday, 28 September 2012
BrightonSEO Salary                      SurveyFriday, 28 September 2012
Tribes                            kenjonbroFriday, 28 September 2012
Hook                                   iPeatFriday, 28 September 2012
Engaging ContentFriday, 28 September 2012
MarketingFriday, 28 September 2012
EvaluationFriday, 28 September 2012
Group Exercise ctd     • Choose	  a	  well	  known	  company	  your	  all	  familiar	         with.          – As	  a	  gr...
Group Exercise ctd          – Who	  are	  their	  main	  Tribe	  you	  want	  to	  target	  with	              content?   ...
How am I supposed to                         Remember This?     • The	  slides	  are	  already	  available	  on	  hNp://  ...
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IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility

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Transcript of "IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility"

  1. 1. Creating a Content Strategy for Social Media Adtech  2012 Kelvin  Newman  –  Director  of  Strategy   SiteVisibility   @kelvinnewmanFriday, 28 September 2012
  2. 2. Who am I, though? • Director  of  Strategy  at  SiteVisibility – Natural  Search,  PPC,  Social  Media  &  AnalyGcs   Agency – Organiser  of  BrightonSEO  Conference – Host  of  UK  most  popular  internet  markeGng   podcast – My  twiNer  is  twiNer.com/kelvinnewman  Friday, 28 September 2012
  3. 3. But who are you? • In  few  sentences – Who  you  are? – Who  you  work  for? – What  does  you  job  entail? – Do  you  have  a  content  strategy  for  your  social   media  campaign?Friday, 28 September 2012
  4. 4. A Process For Content MarketingFriday, 28 September 2012
  5. 5. THEME Ed.wardFriday, 28 September 2012
  6. 6. Tribes kenjonbroFriday, 28 September 2012
  7. 7. Hook iPeatFriday, 28 September 2012
  8. 8. Engaging ContentFriday, 28 September 2012
  9. 9. MarketingFriday, 28 September 2012
  10. 10. EvaluationFriday, 28 September 2012
  11. 11. BrightonSEO Salary SurveyFriday, 28 September 2012
  12. 12. Tribes kenjonbroFriday, 28 September 2012
  13. 13. Hook iPeatFriday, 28 September 2012
  14. 14. Engaging ContentFriday, 28 September 2012
  15. 15. MarketingFriday, 28 September 2012
  16. 16. EvaluationFriday, 28 September 2012
  17. 17. Group Exercise ctd • Choose  a  well  known  company  your  all  familiar   with. – As  a  group  you  are  going  to  create  a  THEME   content  strategy  that  you  can  present  back  to  the   room  in  a  short  2  or  3  minute  presentaGon.  Friday, 28 September 2012
  18. 18. Group Exercise ctd – Who  are  their  main  Tribe  you  want  to  target  with   content? – What  about  their  business  is  a  Hook  to  this  tribe? – What  Enganging  Content  can  embody  this  Hook   and  appeal  to  this  Tribe?  What  Mediums?  What   Headlines?  When  will  it  be  released  Etc. – How  will  you  Market  this  Content? – And  How  will  you  evaluate  it?Friday, 28 September 2012
  19. 19. How am I supposed to Remember This? • The  slides  are  already  available  on  hNp:// www.slideshare.net/kelvinnewman • We’re  also  releasing  a  series  of  video  podcasts   covering  exactly  these  processes  at  hNp:// www.sitevisibility.com  Friday, 28 September 2012
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