Your SlideShare is downloading. ×
0
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility

254

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
254
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Creating a Content Strategy for Social Media Adtech  2012 Kelvin  Newman  –  Director  of  Strategy   SiteVisibility   @kelvinnewmanFriday, 28 September 2012
  • 2. Who am I, though? • Director  of  Strategy  at  SiteVisibility – Natural  Search,  PPC,  Social  Media  &  AnalyGcs   Agency – Organiser  of  BrightonSEO  Conference – Host  of  UK  most  popular  internet  markeGng   podcast – My  twiNer  is  twiNer.com/kelvinnewman  Friday, 28 September 2012
  • 3. But who are you? • In  few  sentences – Who  you  are? – Who  you  work  for? – What  does  you  job  entail? – Do  you  have  a  content  strategy  for  your  social   media  campaign?Friday, 28 September 2012
  • 4. A Process For Content MarketingFriday, 28 September 2012
  • 5. THEME Ed.wardFriday, 28 September 2012
  • 6. Tribes kenjonbroFriday, 28 September 2012
  • 7. Hook iPeatFriday, 28 September 2012
  • 8. Engaging ContentFriday, 28 September 2012
  • 9. MarketingFriday, 28 September 2012
  • 10. EvaluationFriday, 28 September 2012
  • 11. BrightonSEO Salary SurveyFriday, 28 September 2012
  • 12. Tribes kenjonbroFriday, 28 September 2012
  • 13. Hook iPeatFriday, 28 September 2012
  • 14. Engaging ContentFriday, 28 September 2012
  • 15. MarketingFriday, 28 September 2012
  • 16. EvaluationFriday, 28 September 2012
  • 17. Group Exercise ctd • Choose  a  well  known  company  your  all  familiar   with. – As  a  group  you  are  going  to  create  a  THEME   content  strategy  that  you  can  present  back  to  the   room  in  a  short  2  or  3  minute  presentaGon.  Friday, 28 September 2012
  • 18. Group Exercise ctd – Who  are  their  main  Tribe  you  want  to  target  with   content? – What  about  their  business  is  a  Hook  to  this  tribe? – What  Enganging  Content  can  embody  this  Hook   and  appeal  to  this  Tribe?  What  Mediums?  What   Headlines?  When  will  it  be  released  Etc. – How  will  you  Market  this  Content? – And  How  will  you  evaluate  it?Friday, 28 September 2012
  • 19. How am I supposed to Remember This? • The  slides  are  already  available  on  hNp:// www.slideshare.net/kelvinnewman • We’re  also  releasing  a  series  of  video  podcasts   covering  exactly  these  processes  at  hNp:// www.sitevisibility.com  Friday, 28 September 2012

×