IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
Creating a Content Strategy for Social Media Adtech 2012 Kelvin Newman – Director of Strategy SiteVisibility @kelvinnewmanFriday, 28 September 2012
Who am I, though? • Director of Strategy at SiteVisibility – Natural Search, PPC, Social Media & AnalyGcs Agency – Organiser of BrightonSEO Conference – Host of UK most popular internet markeGng podcast – My twiNer is twiNer.com/kelvinnewman Friday, 28 September 2012
But who are you? • In few sentences – Who you are? – Who you work for? – What does you job entail? – Do you have a content strategy for your social media campaign?Friday, 28 September 2012
A Process For Content MarketingFriday, 28 September 2012
Group Exercise ctd • Choose a well known company your all familiar with. – As a group you are going to create a THEME content strategy that you can present back to the room in a short 2 or 3 minute presentaGon. Friday, 28 September 2012
Group Exercise ctd – Who are their main Tribe you want to target with content? – What about their business is a Hook to this tribe? – What Enganging Content can embody this Hook and appeal to this Tribe? What Mediums? What Headlines? When will it be released Etc. – How will you Market this Content? – And How will you evaluate it?Friday, 28 September 2012
How am I supposed to Remember This? • The slides are already available on hNp:// www.slideshare.net/kelvinnewman • We’re also releasing a series of video podcasts covering exactly these processes at hNp:// www.sitevisibility.com Friday, 28 September 2012
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