IDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
A consumer-centric approach to Email Marketing Kath Pay Consultant, Trainer, Speaker Plan to Engage
Your presenter – Kath Pay• 12+ years of experience in email marke?ng • Email Marke?ng Consultant, Trainer & Speaker • Lead trainer for Email Marke?ng for the IDM @kathpay
About Plan to Engage• Email Marke?ng Strategy • Email Design & Coding • Deliverability Support • Email Vendor Selec?on • Conversion Op?miza?on • Workshops & Training Courses www.PlanToEngage.com
Our exciting agenda!!• What do we look for in an email? What do we like and ac?on? • Introduc?on to what our customer’s expect of us • Workshop (this is the exci?ng part J) • Present your results!
Identify your objective• Iden?fy and use this to guide your customer – using: – Roadmap to success through design – Persuasive copy – Clear and ac?onable Call to Ac?ons
Identify your customer’s objective• Ideally this should be the same as your objec?ve • Ask yourself: – What are their expecta?ons? – Are there any barriers in the way? – Are there simple things I can do to assist? i.e. Customer-‐centric copy, persuasive CTA’s