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Sell Yourself: Me, Inc. (indieConf 2012)
 

Sell Yourself: Me, Inc. (indieConf 2012)

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The corporate ladder is gone. The word “career” is meaningless. Being a “valued employee” is almost laughable. ...

The corporate ladder is gone. The word “career” is meaningless. Being a “valued employee” is almost laughable.

Business in the social media decade is tough. Inside a Fortune 50 company or flying the flag of an independent, it doesn’t matter: you need to reach, teach, and engage with your personal brand.

Part Bauhaus design, part Dim sum strategy … Dan and Doug engage in a sometimes serious, sometimes irreverent bantering around why your brand and its promotion are so critical in 2012.

Presented by Doug Foster and Dan Metz

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  • leave up until the session starts\nDoug - thank you for attending\nthanks to Michael for inviting us\ntoss to Dan\n
  • Dan - introduction\n
  • Doug Foster\nI help people sell\ntoday about one sales tool - stories\nsite: theIdeaMechanic.com\ntwitter: @theIdeaMechanic\nemail: doug@theIdeaMechanic.com\n
  • coffee with my friend Steve Brock\nboth been in the corporate world\nboth changed companies & jobs\ntalking about careers\n
  • advancing meant climbing the ladder\nadvancement by conflict\nthe ladder is gone\nthere are no job guarantees\nthere is little loyalty\n
  • what’s the new ladder?\nemployee -> freelancer –> employer\nconstant self-promotion & networking\n“state of mind”, “state of the moment”\nbook: you need a network\n
  • how do you transcend “jobs”?\nestablish a personal brand\nwe’re calling it Me, Inc.\nDoug - stories as part of your brand\nDan - visual aspects of your brand\n
  • I help people sell\n4 phases of a sales cycle\n5 steps of convincing\n#2 – your story (& backstory?)\n#3 - proof (success stories)\n
  • have a few stories in your pocket\nwho you are, you’ve done, can do\n3 of my stories\nstory #1: a backstory & success story\n
  • S.T.O.R.Y.\nS. – machinist, Jeff, ISU, suicide\nT. – Calc 120, Math 36\nO. – improved, Final: 96/100\nR. – John Deere, highest offer\nY. – fall back to move ahead\n1of3: DETERMINED\n
  • DBQ to corporate (promotion)\nleft for Team, issues, left\n200 letters mailed, nothing\nHickman: Who are you? Who am I!?\nstill true after 20+ years\n2of3: BUILDER, COMMUNICATOR\n
  • Stories are facts & emotions\nMy little girls\nLittle savings, mortgage, children ...\nthis WAS an emotional time & story\nIt turned out OK, came to NC\n
  • story #3\nBofA: 180k IP phones in 10 minutes\nin GBO on Saturday at 4pm\nin Dallas on Sunday at 9am\nthe protagonist: I don’t know you ...\n10 minutes, change my mind\n3of3: my BEST SUCCESS story\n
  • story on my site, check it out\nmy wife and I built our first house\nmiddle of an Iowa cornfield\nlots of pictures\ncomment\n\n
  • writing the story\nbiked across Iowa this summer\nwill be on my site is next few weeks\n
  • what is the take-away?\n2/5 about me: RESOURCEFUL\n#1 Tool = S.T.O.R.Y.\n#2 Tool = Kipling’s helpers\ntools to tell Short Stories that Sell\n
  • Kevin in Venice on his birthday\ncan’t think of any stories?\neverything is a story\nkeep several stories in your pocket\nmy backstory, story, success story\nhave more (dome, RAGBRAII, ...)\n
  • Dan picks up\nthanks Doug, from stories to visual\npersonal and work lines blur\ntraditional business hours gone\nlife’s work vs. just a job\nconvey identity\n
  • model is not new\nthey may have had jobs\ntheir work is associated with their identity\nmy heroes all, steve jobs\n
  • how do we bring this model to the digital age?\nkey lies in communicating who we are\nin voice and stories, plus visual elements\nput them together, modern model is a “brand”\n\n
  • so what is a brand?\nthis is how i frame it\nif true, your brand is your personality\neveryone has a brand\ndefine it and capture it\n
  • style or identity guide\nlarge orgs spend tons of money\n25 pages, cisco is bigger\nyou can do it yourself for free\nlets talk about 4 key components\nwe all need and use\n
  • first, your portrait\nsocial media asks for picture\nimportant for creating connections\nlawyers, real estate agents\nstory of astronaut/facebook\nstarted my business, use this one\nmy wife questioned, 1st impression?\n
  • i chose this one\nstory of why\nuse it even when questioned\nlike for indieconf\n
  • the next component\n1st words/ put name on work\nreinforces the personal connection\nexercise: sharpie /scan\nnot the same as checks\nbranding terms: this is a great logo\n
  • majority of communication in type\nspecialized field: subjective & objective\nyou can apply it well without all that\npick a font and use it everywhere\nbrowse/resonate/arial-times in doubt\n
  • color is subjective\nmy color story for these colors\npick some and define their specs\nrgb for screens/cmyk for print\n
  • all together in one view\npersonal brand identity guide\nmy voice, my story added\n
  • Doug’s identity\n“What do you think Dan?”\nDan’s comments\n
  • “Maybe like this?”\nEveryone is different\n
  • Wrap & read\n
  • Thank you. Questions?\n
  • \n

Sell Yourself: Me, Inc. (indieConf 2012) Sell Yourself: Me, Inc. (indieConf 2012) Presentation Transcript

  • dan metz, Doug Foster
  • Coffee with Steve
  • The old ladder is gone
  • What’s the new ladder?
  • narrative visual
  • Convince Me! Plan the trip Tell your story Show proof Try it Find Satisfy completely Foster Educate CloseBackstory – My story – Success story
  • Machinist to M.E.
  • Situation Overcome Results Trouble You S.T.O.R.Y.
  • Who do I think I am?
  • Stories are emotional
  • BofA and VoIP
  • Building the Dome HomeBuilding the Dome home
  • Riding RAGBRAI
  • “The universe is made of stories, not atoms” – Muriel Rukeyser
  • Interesting Childhood Machinist Mechanical Engineer Internet Integrator Sales Engineer Idea Mechanic |īdēəә| |məәkanik| ñ - Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.Arial Regular Arial Bold Arial Italic Doug’s identity
  • Resourceful Building the Dome home Idea Mechanic |īdēəә| |məәkanik| ñ - Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.Arial Regular Short Stories that Sell Arial Bold BofA and VoIP (180k IP phones in 10 min.) Arial Italic Doug’s identity
  • Who do you think you are? What are your stories? What is your brand?
  • Questions?
  • dan metz, Doug Foster