1. OMID TAEBI
HAMZAALDABBAS
MARY CLARKSON
International Conference on E-commerce
& Information Technology 2013
(Sri Lanka)
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“USERS' PERCEPTION TOWARDS USABILITY AND AESTHETICS
DESIGN OF TRAVEL WEBSITES”

2. This Presentation includes:
 Introduction
 Literature Review
 Research Methodology
 Research Analysis and Findings
 Conclusion & Recommendation
2

3. Introduction
 Research Topic
 Research Objectives
 Scope of Project
 Significance of the Study
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1. Analyse users’ perceptions in terms of aesthetics
and usability aspects which will affect online
purchasing behaviour.
2. Finding most important criterions
3. Undertaking an evaluation on
http://www.eurocheapo.com/
4. Making recommendation for Eurocheapo website
“Users' perception towards usability and
aesthetics design of travel websites”
http://www.eurocheapo.com/

4. Literature Review
 Usability & Aesthetic design of website
 The Relation between Usability and Aesthetic
 Evaluation of Usability & Aesthetic design
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5. Research Methodology
 Research Methods and Framework
 Data Generation Methods
 Data Analysis
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1. Qualitative Research
2. Quantitative Research
1. Questionnaires (open & close)
2. Observations
3. Documents
1. Coding the data
2. Grouping the codes into
categorized or themes
3. Looking for concepts
4. Comparing categories
Using statistical tests1. Quantitative data analysis
2. Qualitative data analysis

6. Research Analysis and Findings
 Quantitative Data Analysis
 Qualitative Data Analysis 6

7. Carrying out evaluation on http://www.eurocheapo.com/ as a
travel website by participants.
The most important criterions for usability and
aesthetics design
Usability Aesthetic
easy to use attractiveness
navigation beauty
process flow
first website impression
(homepage)
trustworthiness or reliability
Conclusion and Recommendation
 Findings
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Research objective
1
Research objective
2
Research objective
3
Research objective
Objective 4: Recommendation for Eurocheapo website
Objective 2Objective 1

8. Conclusion and Recommendation
 Conclusion
 Recommendations for Future Works`
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1. first stage (aesthetic)
2. second stage (usability)
 other categories of e-commerce websites
 such as fashion and online banking.

9. Thank you
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10. Thank you
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