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Mike CardenCEO & Co-founder     Sonar6
Aware of Sonar6           Sales Cycle                          Buying                          Sonar6               9 months
Aware of Sonar6             Sales Cycle                                 Buying                                 Sonar6     ...
Rule #1 People will do pretty muchwhat they were going to do,pretty much when they were       going to do it.
Suspects   Prospects   Leads   Customers
Opt- InSuspects             Prospects   Leads   Customers       Outreach email       Social media       SEO       SEM     ...
Rule #2Be Likable.
Be friendly. Be interesting. Be funny.Be amazing. Be yourself.Don’t try and sell me sht.
Lead IdentificationSuspects   Prospects               Leads   Customers                 Nurturing email                 En...
Rule #3Be the newspaper.   Not the ads.
SalesSuspects   Prospects   Leads            Customers                         Automate everything                        ...
Rule #4Salespeople close deals.
• People will do what they were  going to do.• Be likable.• Be the newspaper. Not the  ads.• Salespeople close deals.
Mike Carden
Mike Carden
Mike Carden
Mike Carden
Mike Carden
Mike Carden
Mike Carden
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Mike Carden

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Transcript of "Mike Carden"

  1. 1. Mike CardenCEO & Co-founder Sonar6
  2. 2. Aware of Sonar6 Sales Cycle Buying Sonar6 9 months
  3. 3. Aware of Sonar6 Sales Cycle Buying Sonar6 Faster. Way faster!
  4. 4. Rule #1 People will do pretty muchwhat they were going to do,pretty much when they were going to do it.
  5. 5. Suspects Prospects Leads Customers
  6. 6. Opt- InSuspects Prospects Leads Customers Outreach email Social media SEO SEM Trade Shows
  7. 7. Rule #2Be Likable.
  8. 8. Be friendly. Be interesting. Be funny.Be amazing. Be yourself.Don’t try and sell me sht.
  9. 9. Lead IdentificationSuspects Prospects Leads Customers Nurturing email Encourage trial Webinars
  10. 10. Rule #3Be the newspaper. Not the ads.
  11. 11. SalesSuspects Prospects Leads Customers Automate everything Compelling events
  12. 12. Rule #4Salespeople close deals.
  13. 13. • People will do what they were going to do.• Be likable.• Be the newspaper. Not the ads.• Salespeople close deals.
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