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  • 1. Mike CardenCEO & Co-founder Sonar6
  • 2. Aware of Sonar6 Sales Cycle Buying Sonar6 9 months
  • 3. Aware of Sonar6 Sales Cycle Buying Sonar6 Faster. Way faster!
  • 4. Rule #1 People will do pretty muchwhat they were going to do,pretty much when they were going to do it.
  • 5. Suspects Prospects Leads Customers
  • 6. Opt- InSuspects Prospects Leads Customers Outreach email Social media SEO SEM Trade Shows
  • 7. Rule #2Be Likable.
  • 8. Be friendly. Be interesting. Be funny.Be amazing. Be yourself.Don’t try and sell me sht.
  • 9. Lead IdentificationSuspects Prospects Leads Customers Nurturing email Encourage trial Webinars
  • 10. Rule #3Be the newspaper. Not the ads.
  • 11. SalesSuspects Prospects Leads Customers Automate everything Compelling events
  • 12. Rule #4Salespeople close deals.
  • 13. • People will do what they were going to do.• Be likable.• Be the newspaper. Not the ads.• Salespeople close deals.