Mike Carden

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Mike Carden

  1. 1. Mike CardenCEO & Co-founder Sonar6
  2. 2. Aware of Sonar6 Sales Cycle Buying Sonar6 9 months
  3. 3. Aware of Sonar6 Sales Cycle Buying Sonar6 Faster. Way faster!
  4. 4. Rule #1 People will do pretty muchwhat they were going to do,pretty much when they were going to do it.
  5. 5. Suspects Prospects Leads Customers
  6. 6. Opt- InSuspects Prospects Leads Customers Outreach email Social media SEO SEM Trade Shows
  7. 7. Rule #2Be Likable.
  8. 8. Be friendly. Be interesting. Be funny.Be amazing. Be yourself.Don’t try and sell me sht.
  9. 9. Lead IdentificationSuspects Prospects Leads Customers Nurturing email Encourage trial Webinars
  10. 10. Rule #3Be the newspaper. Not the ads.
  11. 11. SalesSuspects Prospects Leads Customers Automate everything Compelling events
  12. 12. Rule #4Salespeople close deals.
  13. 13. • People will do what they were going to do.• Be likable.• Be the newspaper. Not the ads.• Salespeople close deals.

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