When I was in San Diego, there was lots of talk about the Game Layer, and how it might influence or change behavior.Scavenger hunts
Easter Egg Hunt – Coffee Cup – Example of how they created a game to highlight products and increase website traffic
Set Priebatsch presented at South by Southwest and got a ton of buzz for this. He believes it can change the world.
Hot topic in government, education – how to incorporate a mobile strategy into what they do. WE need to do this, with every marketing campaign. Cannot ignore it,
Beyond Web 2.0
Technology on the Horizon
The New Look of theInternet Game Layer What is it? Social Layer – construction is done, over, it’s here I don’t play games, why do I care? Mobile Development Beyond Apps Part of every marketing strategy Cloud Computing Outgrowth of Mobile Benefits
Game Layer: What Does thisMean?Can make any business run better, improvefailing schools, and even solve globalwarming. What???!!If you make something more like a game,more people will do it.It’s all around us, in all industries, uses techand non-tech:GPS Scavenger Hunts, McDonald’s Monopoly, American Idol voting…everywhere!
Game Layer vs. SocialLayer The construct for how it works has been determined Social is ONE PART of the strategy There is enough evidence to show what works and how Game layer on the web – newer, yet to be defined.
Game Layer on the Web Remember when people ‘watered crops’?People also give up a lot of Health Information, if you make it fun.
Game Layer on HealthBehavior See how much this looks like Facebook?
Game Theory Watch: Seth Priebatsch: The game layer on top of the world http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.htmlSuccessful Games Utilize the Following: Appointment Influence & Progression Communal dynamic: Doing Status Dynamic discovery - something at a eveyone works pre-described together to time solve problems Farmville Think of the The status bar Digg - try and find different types of LinkedIn, even the best articles, credit cards Groupsite, it’s a motivator Taking medicine Modern Warfare - World of Warcraft McDonalds on time or games with - most popular Monopoly - badges game, people people work Argues school is ‘level’ up together to find a badly designed boardwalk game
Games are Social Games drive foot traffic to local businesses: Think of Foursquare or Gowalla ○ More on them when we discuss Social Media Xbox is my generations golf. Its how I met a comic book writer and an iOS developer." - Michael C., Designer Next up: Mobile
Mobile Strategy: Two e-newsletters in the matter of 15 minutes.Mobile phones deliver location-based content and offers – and, theGPS in the phone delivers your location.
Tactics that include Mobiledevices : SMS/Text/QR codes ○ Text for more information ○ Customized QR images Pushed Updates – Groupon, News Updates Apps – Half a million of them ○ Games, Content ○ Mobile updating/blogging/photo sharing
Multi-Channel Approach: Mobile as part of communication strategy moving forward Mobile social media is only one part of a mobile strategy Optimize for mobile viewing Segment market by mobile usage (e.g. not everyone can afford a laptop, but even those in the lowest economic ladder have mobile phones)
Still in Infancy, but someSuccesses Text for Baby New York State smoking cessation program Organization tool in in Arab countries Outreach in Africa and Appalachia
The Cloud Applications are provided and managed by the server and data is also stored remotely. What this means: No physical hardware needed – like an office server No physical software need to be downloaded to use: ○ Example, you don’t need Word to run a Google Doc
You Probably Already Use: Google Docs Dropbox Externally hosted email like Comcast, Gmail, even Yahoo Photo SharingWhat a cloud user needs a client device such as a laptop or desktop computer,pad computer, smart phone, or other computing resource with a web browser
Advantages: Device and Location Independence Redundancy – A computer virus doesn’t wipe out your email, a system crash doesn’t delete dataFoundation already uses applications in the public Cloud: Dropbox SlideShare Groupsite Issuu Orchid CMS YouTube Google Docs Wufoo Good Done Great
Look to the Cloud iPad not built for data storage Dropbox is perfect for this How Dropbox works Multiple providers for Cloud storage Inexpensive Microsoft is in on the game Important for the smaller grantees
Summary: Game Layer is just one of many ‘layers’ to a web strategy, which supports the larger strategic goals. It’s not a stand- alone unless the game is your organization. Mobile – Here to stay. Cloud – Goes hand in hand with mobile, look to it for easy access and redundancy