The Return of Storytelling vs. Corporate Speak
by The Hoffman Agency on Jan 22, 2013
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Storytelling has become the “new black” in business communications. ...
Storytelling has become the “new black” in business communications.
And for good reason.
This deck shares some of the science and anecdotal evidence on why storytelling works.
It also reminds us storytelling wins over corporate speak virtually every time (perhaps not in a quarterly earnings news release).
All with a touch of levity.
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