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Storytelling vs. Corporate Speak [infographic]
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Storytelling vs. Corporate Speak [infographic]

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It’s easy to end up with corporate speak. By the time the review process wrings the storytelling out of the copy, there’s nothing left. We believe it’s not enough to write with a storytelling …

It’s easy to end up with corporate speak. By the time the review process wrings the storytelling out of the copy, there’s nothing left. We believe it’s not enough to write with a storytelling mentality. One must fight for the storytelling through final sign-off.

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