How PR Communicators Can Stay Relevant

But Before Starting,Why Change? 2

The World Has Gone Mad. 3

Apple owns the music industry. 4

enjoys the clout of a sovereign state 5

is a has-been 6

The different world calls for adifferent communications mindset. 7

Drum roll please ... 8

#1Keep learning 9

And not just about writing and the media.The quest to learn should umbrella: … and the 10 like.

#2Teach 11

Nothing like teaching a toughaudience to tune one’s senses 12

#3 Build new relationshipsoutside your circles 13

Push beyondthe typical reporters and industry analysts 14

#4Don’t embrace social media 15

No, that wasn’t a typo. 16

Social media should be a means,not an end, in achieving your goals. 17

Embrace the things that really matter:• Expanding your relationships• Fortifying your organization’s online presence• Cultivating a sense of community 18

#5Tell stories 19

Whether you’re hawkingcupcakes, mobile phones orfield programmable gate arrays, 20

the people you’re tryingto reach are pummeled by facts 21

Storytelling helps companies rise abovethe noise level, showing real human beings sit on the other side of the communications 22

#6Lose control 23

We don’t mean rush the stage at a Lady Gaga concert. 24 Image: James Cridland

We’re talking about giving up the old-fashioned quest to control the message.The control and command mentality doesn’t work in today’s world. 25

#7Experiment 26

Every week brings new tools withpotential relevance to communications Kick the tires. 27

#8Understand the sales process 28

Yes, marketers are from Mars and sales people are from Venus.But communicators need to bridge the gapand understand what goes into morphing a prospect into a customer. 29

#9 Rememberthe end game 30

Our work should build brands, expand public profiles and deliver air cover for sales. 31

It’s that simple 32

… and that complicated. 33

#10Smell the carnationsOr java, or whatever suits your fancy. 34

This is a tough business. It can be a haul. 35

A little bit of levity is good for the soul,and ultimately thecommunications 36

Several Blog Posts Tackled thisTopic Which You Can Find Below: Beyond The Hype by Don Jennings CeeKue by Hans de Groot Digital Marketing Mercenary by Steve Farnsworth PR Squared by Todd Defren Paul Roberts on PR by Paul Roberts Ishmael’s Corner by Lou Hoffman (deck based on this post) 37

Thank You Europe: Luica Mak 44 (0)20 3137 9480 North America: Stephen Burkhart 1 408 286-2611 Asia Pacific: Chris Tang 86 (10) 6507-0985 Global: Lou Hoffman 1 408 286-2611http://www.hoffman.com 38 IMAGES: CORBIS

http://lifestylelaw.wordpress.com	544
http://www.ishmaelscorner.com	412
http://www.linkedin.com	13
http://www.bulldogreporter.com	8
http://bulldogreporter.com	1
https://mail.google.com	1

How PR Communicators Can Stay Relevant

by The Hoffman Agency on Oct 26, 2010

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 979

Statistics

How PR Communicators Can Stay Relevant Presentation Transcript