S E O In S I X M I N U T E S

Slide 1: Search Engine Optimisation Dom “The Hodge” Hodgson With

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Slide 4: Jason Calacanis   AOL, Netscape, Weblogs Inc.  SEO IS BULLSHIT  Title Tags  Offered By A Very Well Known SEO  First Week Of The Changes = 10% increase in traffic

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Slide 6: Use CSS to make your content the first thing the  search engines see  Move all formatting and Javascript to external files  Keep It As Light As Possible

Slide 7: Output your content as RSS   Submit to places like Technorati, Google Blog Search..etc  Don’t go overboard with feeds

Slide 8: Don’t Tell Google   Don’t Use Text-Link-Ads  Don’t Be Obvious With It  Buy Links On Relevant Sites  Use Anchor Text Wisely Leaving White Hat Warning

Slide 9: Run a link check and fix all broken links   Redirect www. To non www. Or visa versa  Look at all external links, make sure your not linking anywhere bad  Make sure all the images work

Slide 10: Rename Images So They Are Descriptive   Make Sure Images Have Title And Alt Tags  Give All Links Title Tags  Make Sure Each Page Has Different Title and Description Meta Tags  Leave Link Exchanges Alone..

Slide 11: Stick Social Networking Buttons On Your Site   Don’t Go Too Far With Over Kill  Search Engines Love The Social

Slide 12: Spam Web Blogs   Spam My Blog  Use Javascript For Navigation  Use AJAX Completely For Your Site If You Want it Indexed  Stuff Keywords  Check Your Rankings Every Day

Slide 13: Lots Of SEO Forums Online   Always Contact Me   dominichodgson@gmail.com  Keep Up With The News Within The Searchosphere Wrong Ask

Slide 14: Remember, the engines don’t tell you anything,  they like secrets  SEO is about learning and trusting people with experience  Try things and if it doesn’t work, go back  Try one thing at once

Slide 15: Use your robots.txt wisely   Not everything has to be in the index  If you have several feeds with the same content deny the search engines access to one  Deny things like your admin panel, your images folder and other things