XP Day 2013 Experience report
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XP Day 2013 Experience report

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How we blend Product Management and User Experience design in the process of Product Development here at Unruly Media. Co presented by Me and Lewis Moore

How we blend Product Management and User Experience design in the process of Product Development here at Unruly Media. Co presented by Me and Lewis Moore

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  • Welcome! Welcome!
  • Experience in UX engineering dates back to 1998I’ve always tried explore ways of more effectively realising the massive potential that software has and that each product starts with. I’ve consulted on, designed, engineered and led teams and initiatives for Tesco, Wiley, Camelot, Konami, LoveFilm and Granada TV and is currently confirmed to talk at Agile On The Beach, UK
  • Experience in UX engineering dates back to 1998I’ve always tried explore ways of more effectively realising the massive potential that software has and that each product starts with. I’ve consulted on, designed, engineered and led teams and initiatives for Tesco, Wiley, Camelot, Konami, LoveFilm and Granada TV and is currently confirmed to talk at Agile On The Beach, UK
  • Here’s a list of topics I’ll be covering to explain how we did it
  • About 150 staff, including a design team of 4/5 and a development team with 3 teams of about 4 XP, Java-centric programmers with less through to medium and experience of customer facing front-end. The team composition has changed over time but we have a team of approximately 5 XP java centric programmers with a new Product manager and a technical development team leader based in LondonOur stakeholder, what we called our Sponsor, was our CEO who was extremely engaged with the project but travelled a lot between London and New York - which is somewhat challenging
  • This is a modest presentation of some ideas, techniques and tools we made our own….

XP Day 2013 Experience report XP Day 2013 Experience report Presentation Transcript

  • XUX eXtreme User eXperience XP Day 2013 Mike Rawling Michael.rawling@unrulymedia.com @hedshot Lewis Moore Lewis.moore@unrulymedia.com
  • We are… Mike Rawling Senior UX Engineer @Unruly Media, at London HQ UX engineering history dates back to 1998… …Consulting, designing, engineering, leading, coaching, training…. Teams and initiatives for Tesco, Wiley, Camelot, Konami, LoveFilm and Granada and ITV Also at Agile Cambridge, 25/9/2013
  • We are… Lewis Moore Product Manager @Unruly Media, at London HQ Hands on software development and consulting background history dates back 2008… …Software and Infrastructure consulting at EDF Energy and Rolls Royce. Product Manager for Unruly Analytics and the Viral Video Chart
  • Talk Themes     Stop with the theory, speculation etc. How UX fitted into one XP story… Do More… Stop Doing…
  • Product Dev@Unruly Media 3 development teams:  each consisting of about about 4 XP, javacentric, stupidly intelligent programmers  Team has greatly varying levels of experience and interests  Extremely varied experience of customer facing front-end product development work  3 Product Managers  1 UX guy
  • The Story Of A User Story
  • UX, historically…* How some UXrs see themselves…
  • UX, historically…* How some Devs see UXrs
  • UX, historically.. - Theoretical & „Ivory Tower‟ - Less attuned to rapid iteration - Often mired in agency style 3rd party design team „Fire and Forget‟ process Forget Waterfall!... ...more like Cliff Diving…
  • XUX is… Stop Making documents & Design specifications
  • XUX is.. Start Finding stuff out Trying stuff out Learning Iterating
  • What did that mean in practice?
  • Product legacy… Unruly Analytics provides the data that proves the ROI …with an established user experience
  • What one page looks like..
  • The story began… “As Charlotte I would like to see what video content is trending with my audience segment online in real-time. So I can promote the content in my social channels.”
  • Step 1 – Product Research “As Charlotte I would like to…. …see what video content is trending with my audience segment online in realtime…. …So I can promote the content in my social channels” UX Product Competitor Research Competitor Research Market Research What Personas? User Research Design & UX Pattern Research Feasibility? Data requirements? Data requirements Prototyping Prototyping UX: 35% PM: 65%
  • Step 2 – Find Third Party Data… Sign-up… Get data… …and play with it! Use contexts and research Supplier Pricing & Contracting What do my persona's care about? Feasibility? Data requirements? Find tech‟s limitations How does this feature fit with our offering? UX: 35% PM: 65%
  • Step 3 – Raw Prototypes Analyse user reactions to different visualisations UX: 25% Find value in the data, Write some scripts and demonstrate value before stakeholders get bored PM: 75%
  • Step 4 – Set UX vision, Stakeholder Review Disparate ideas -> form UX: 70% Features and Functions Cost to Maintain Estimates from Dev PM: 30%
  • Step 5 – MVP, More Wireframes and Spikes Work out acceptance criteria with Dev Functional & NFR PM: 50% Pair with Dev On demand Huddles Tweak/Refine and Test Spike/s with Users UX: 50%
  • Step 6 – Production
  • Step 7 – an experience prototype
  • Step 7 – an experience prototype Experience prototype UX: 90% - Captured *entire* team‟s requirements - Created pairing with team - Makes our discussions real - Stakeholder validation - Dev team validation - User validation - Commercial… Input to prototype VALIDATION! VALIDATION! VALIDATION! PM: 10%
  • Step 8 – Current/future iterations …Commercial Feedback… & …Use (UX) Validation…
  • The Take Homes
  • The Take Homes 1/ UX is not - a Phase - one person - theory – theorists must climb down from Ivory Towers 2/ Over-thorough style guides, product Design Specs don't work: Devs will not read them 3/ Everyone was hands-on: - PM built technical product spikes - UX built experience prototype 4/ Everything is in the service of proving the viability of an idea, product of feature
  • Q&A Any questions? Winner Best Content Distribution Service Video Council Member Whitelisted
  • Thanks for listening! Still hungry? Contact us… Michael.rawling@unrulymedia.com @hedshot Lewis.moore@unrulymedia.com Winner Best Content Distribution Service Video Council Member Whitelisted