The body shop 1st presentation
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The body shop 1st presentation

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The body shop 1st presentation The body shop 1st presentation Presentation Transcript

  •  The brand  Founded in 1976 by Anita Roddick  Cosmetics shop  2 400 stores in 61 countries  Now part of l„Oreal
  • The Product Shea body butter One of best seller of Body shop PLC : maturity Purchase decision category : emotion and high involvement Product category: skin care
  •  Eco investment  Biodegradable  Waste limitation  Protect water ressources Motivation for chosing this product  A trendy brand  The best ingredient for moisturizing  Fair trade with a women association in Ghana  Helps education
  • Sustainable innovation Impact matrix of The Body shop‟s body butter Cultivation Packaging Distribution Consumption primary disposal processingResource useAirWaterSoilWasteEco systemsHealthEquity
  •  Stucked in the mine for 69 days last year Welsh miners died in the collapse of a mine Had a big influence on miner’s labor condition in the Chile
  •  Seb anticipates future evolutions to transform potential constraints in technical, social and environmental innovation sources, in a voluntary and proactive step: Sustainable development integrated in each steps of the product cycle life Environmental axis: reducing the environmental impact of the products
  •  Very concerned about the environment Their challenge : “make sure that every product we send out into the world is a little agent of environmental change, using safe and sustainable materials, manufactured responsibly.” (no animal testing) design the smartest, greenest and best- looking cleaning products on the market
  •  Represent more than 10% of GES gas emissions in France (according to OIP). They aim 10% of their oil production will come from oil sands Green washing with their TV advertisement Advertisement about wind turbine untruthful