The Fastest Pivot You'll Ever Make

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RocketSpace and KickLabs
San Francisco
October 17, 2012

Slides from a keynote talk I gave at RocketSpace in San Francisco, discussing how startups can use UX techniques like user research, sketching, concepting and iteration to create better, more desirable products more quickly.

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The Fastest Pivot You'll Ever Make

  1. 1. We design great experiences for amazing people.
  2. 2. Experience design iscrafting how peoplefeel about your product.
  3. 3. startups
  4. 4. What is the right product to build?
  5. 5. ux
  6. 6. photo by Dane Petersen
  7. 7. So now what?
  8. 8. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
  9. 9. image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
  10. 10. We learn what tobuild by exhaustingall other possibilities.
  11. 11. Ideas are not precious.
  12. 12. How do you exhaustall possible ideas?By using the simplesttools available.
  13. 13. photo by Dane Petersen
  14. 14. image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs
  15. 15. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
  16. 16. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
  17. 17. photo credit: http://www.flickr.com/photos/jackdorsey/182613360
  18. 18. Not this.photo credit: https://www.wengerna.com/giant-knife-16999
  19. 19. photo by Adaptive Path
  20. 20. photo credit: http://www.flickr.com/photos/jackdorsey/182613360

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