WordCamp michelle-gower-presentation

610 views

Published on

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
248
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WordCamp michelle-gower-presentation

  1. 1. FROM A t oPUBLISHEDi n 24HOURSmichelle gowerG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  2. 2. W H ATC H A WA N N A D OG
  3. 3. W E B S I T E S now ABy installing the softwareon your own host account or signing up for a …you are already WordPress.com published! account… BG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  4. 4. JUST LAUNCH IT you are not going to be overwhelmed with the w o r l d ’s t r a f f i c f o r s o m e t i m e to come, no matter how airtight your plans for world domination are IT DOESN’T HAVE TO BE PERFECT TO MAKE A DIFFERENCE. BUT IT DOES HAVE TO BE LIVE. LAUNCH NOW, TWEAK LATER. THE DEFAULT THEME IS PERFECT FOR YOUR FIRST SITE.G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  5. 5. Hire somebodybut Take a classI’M NOT a ORDESIGNER, Use default theme You CAN getGOWER. started NOWG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  6. 6. You’ll get here eventually. These themes are built to look like this out of the box, and just need you to fill it in with content.G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  7. 7. This theme is waiting for you immediatelyupon installation90% of the work is already done You can stillcustomize it and make it look completely differentG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  8. 8. LOCAL EXAMPLES o f DEFAULT THEMESG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  9. 9. G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  10. 10. G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  11. 11. G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  12. 12. G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  13. 13. G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  14. 14. DON’T time=money SPEND IT organized=streamlined all in one streamlined=automatic PLACEG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  15. 15. DIY or HIRE OUT? DIY COSTS: HIRE OUT COSTS: Time (yours)- Money Billable Family WHY HIRE OUT: Yourself The kind of look or functions WHY DIY: you want is beyond your skill or patience level You enjoy learning Technically inclined You run a business and don’t Naturally creative have (billable) time to spend Zero budget learning web designG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  16. 16. FA S T E S T PAT H t o P U B L I S H E DSTART WITH WORK OUT BECOMEWORDPRESS.COM THE KINKS SELF-HOSTEDFree to use Play with themes Domain nameSign up 5 minutes Find your voice Hosting providerLearn the dashboard Get used to Port contentCan’t break it content creation Test out ideas 1 2 3G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  17. 17. FA S T E S T PAT H t o S E L F - H O S T E DCHOOSE CHOOSE HOST PORT / CREATEDOMAIN NAME PROVIDER CONTENT$1-$13/yr WordPress- WP.com will helpUse a well-known compatible you move (fee)registrar 1-Click Install Otherwise,Change nameservers* Economy plan Tools>Export +*make this change after purchasing Tools>Importhosting Support 1 2 3G www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  18. 18. FA S T E S T PAT H t o W O R D P R E S S HELLFOCUS ON BUY A TON OF NEGLECT THECOMPETITION BOOKS SITESlow down Resources are Blog 2x/6 monthsWhat works for them aplenty Make it hard tomay not work for you Can overwhelm share contentThere’s plenty for you; cause Don’t update theeveryone shutdown softwareDo it right, not Take it one step Don’t update theovernight and one day at a look timeG
  19. 19. T I M E S AV I N G t a c t i c s Create + maintain an editorial calendar If you are able to, set aside certain days or blocks of time on Sign up for various newsfeeds to a repeating basis just for batching tasks, such as drafting spark blog ideas new content or adding images to a collection of blog posts. This Conduct regular keyword can save time from logging in research over and over, getting into a writing frame of mind, etc. Keep checklists, passwords, phone numbers nearby Gower’s biggest timesaver? Use a MOUSE, not the fingerpad! Delegate whatever you can afford Batch tasksG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  20. 20. TEAM STRUCTURE sampleYOU ASSISTANT PROCreating content Keyword research Customizing the lookcalendar Uploading + Upgrading softwareTopic creation formatting posts Adding + replacingWriting content* Making updates to plugins*you can outsource this to a the site Strategy + marketingcopywriter to writer or edit, aswell Scheduling, SEO promoting and distributing contentG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  21. 21. STREAMLINE WITH PLUGINS Bells + Whistles A u t o m a t e Ta s k s ( i . e . s p a m ) Coordinate teamwork A plugin for any kind of task There are thousands of free plugins available – but when you find one that works for you and especially helps you make or save money – please donate to the plugin authorG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  22. 22. GOWER’S favorite PLUGINS PopUp Domination l e a d g e n e r a t i o n S2 Member p a y - f o r - c o n t e n t Display Widgets u n i q u e s i d e b a r s Blogging Checklist b l o g p o s t “ t o d o s ” Ad Squares Widget s h o w a d v e r t i s i n g Google SEO by Yoast, SEOPressor s e a r c h p r e s e n c e Social Media Widget s o c i a l m e d i a Add This, Shareaholic v i r a l m a r k e t i n gGoogle Analytics for WordPress by Yoast a n a l y z e y o u r t r a f f i c Aviary Editor i m a g e e d i t i n g Auto Future Post a u t o - s c h e d u l i n g Maintenance Mode m a i n t e n a n c e TubePress d i s p l a y Y o u T u b e v i d e o s e t s For newsletters, look up the plugin using the name of your service; i.e. MailChimp or Constant Contact.G
  23. 23. LET’S REVIEW sign up at wordpress.com + begin immediately or purchase a domain name + hosting engage the 1-Click InstallG
  24. 24. GOOD to KNOW: RESOURCESDOMAIN NAMES HOSTING THEMES (premade)GoDaddy.com GoDaddy.com WordPress.org/Register.com Hostgator.com extend/themesNetworkSolutions.com BlueHost.com StudioPress.comHostgator.com Dreamhost.com ElegantThemes.com1and1.com WooThemes.com PLUGINS WordPress.org/ extend/pluginsG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  25. 25. GOOD to KNOW: TIPSDOMAIN NAMES HOST PROVIDER THEMES (premade)Search for promo Make sure they offer Free to $100codes first to save $$ good support Use well-knownUse a well-known Choose from WP- designersregistrar endorsed hosts Make sure supportYou must renew Search for promo is includeddomains or they will codes to save $$expireG www.gowerpower.com / www.thepassionandprofitproject.com / Michelle Gower
  26. 26. FIND gowerMichelle GowerLead Trainer+DeveloperGower Power Consulting, LLC919.228.8450michelle@gowerpower.comGowerPower.comMichelleGower.comThePassionandProfitProject.comG

×