The Starbucks Experience Source: The Starbucks Experience: Joseph A Michelli, 2007 Principle 1: Make it your own Principle 2: Everything matters Principle 3: Surprise & delight Principle 4: Embrace resistance Principle 5: Leave your mark
What does it mean for us? Transactions Experiences
Our great opportunity? “ Fundraisers will wake up to the fact that they are selling neither their organisations nor their causes, nor their missions and certainly not all the nuts and bolts and insignificant minutiae of what they do. Rather they are promoting joy, the warm glow, the exhilaration, the sense of achievement and fulfillment, even the meaning of life. As business life and political life are so discredited now, the timing for all this could not be better now.” Ken Burnett: http://www.kenburnett.com/Blog2020vision.html But fundraisers cannot do this alone. While the basic offer is, “If you give us money and we’ll sort out the problem” then we are missing the chance to engage the donor in the one thing that will really excite them – the chance to change the world.