Presented at Mobile Game Asia 2015 Bangkok Calvin Kim, Head of Platform Solutions, APAC, Facebook, Connect with us: http://gmgc.info/en

1. Your Business With Facebook
Mobile Ecosystem
Head of Mobile platform partnership, APAC
Calvin Kim

2. 1.1 BILLION PEOPLE USE
FACEBOOK ON MOBILE
0
2004 Sep 2014
1.1B
MAU’S

3. $2.5b
$3.0b
$1.5b
0
$1.0b
$0.5b
Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mobile AdvertisingPayments Advertising
$2.0b
Q1 Q2 Q3 Q4
2011 2012 2013
Facebook Revenue by Source
Source: Facebook Financial Data 2014
Q1 Q2 Q3
2014
66%
Mobile Revenue
in 2014

4. Facebook is a gaming platform

5. 375M
People play games
with Facebook
100+
Developers made +1M
in 2013
$3B
In purchases in 2013

6. Clicks to games from
Facebook web or
mobile every day
735M

7. Mobile monetization
Faceboo
k
Google
Instagram
Twitter
Youtube
‘Which social solutions
mobile developers think
are most effective at
helping them monetize
their apps ?’
October 23, 2014 4:45 PM
John Koetsier, VB Insight

8. Preferred user acquisition companies
Facebook
Google
others
adColony
Youtube
‘Which media or ad
platform do you prefer
for user acquisition ?’

10. Play more AND pay more
2.4X Mobile Engagement
1.5X Canvas Engagement
3.3X Payment Volume

12. cross platform
canvas only engagement
decrease with
people who stuck
to canvas only
engagement
increase in
mobile + canvas21%
10%
When canvas players come to mobile

13. When mobile players come to canvas
cross platform
mobile only
40%
engagement
increase in
mobile + canvas
8%
engagement
decrease with
people who stuck
to mobile only

14. BUILD GROW MONETIZE
Parse
Login
App Events
App Links
Insights
App Installs
Sharing
Audience Network

15. BUILD

17. Parse makes building apps easier on any platform.

18. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING -
DATA MODELS -
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS -
FILES
UI BINDINGS

19. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS
YOUR APP

20. PARSE
YOUR APP

21. We take care of the nuts and bolts.
So you can get to the fun part faster.
Networking, Managing Servers, Scaling

22. Parse Core
1
Parse Push
2
Parse Analytics
3

23. http://parse.com

24. FB log in

26. 80%
Top grossing U.S iOS & Android
apps use Facebook Login
#1
Login system
In the world
7 Billion
Logins in 2014
Source: Facebook Financial Data 2014

27. App Events

28. What are App Events
App
Installs
A simple way to log metrics you care about, with a single line of code.
Log any action take inside your app
App
Launches
Time
Spent
Revenue
Level
Completed
+ More: 14 pre-defined events + developer defined events

29. Create high value audiences
Re-engagement ads for exactly the right users
Conversion Measurement
What can you do with App Events
Demographics
Analytics (Trend lines, cohorts, retention charts)

37. A simple way to log metrics you care about, with a single line of code.
App Events

38. Facebook App Events

39. Let us help your mobile app succeed.

41. http://fbstart.com

42. Mobile platform partnership
case study
Not A basement Studio
Emerging market – Vietnam
• Best app of the year in the photo category last year
• Featured by Apple as “Best New Apps” in 100+
countries

43. Your app is here

44. 10 FB features that mobile developers should consider
Audience
Network
App
Events
Message
dialog
Request &
Invites
Share
dialog
Parse push
notifications
Mobile App
install Ads
Weekly
tournaments
Mobile device
filtering
Login with
Facebook

45. 4 things to do today

46. 1. Build cross-platform with Facebook
3. Use App Events to understand actions people take within your game
4. Sign up FbStart ( FbStart.com )
2. Use Parse push and analytic ( parse.com )

47. Thank you.