C4 gem Presentation 200110

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C4 gem Presentation 200110

  1. 1. Channel 4 Values Challenge, Champion, Inspire , Nurture.
  2. 2. About Channel 4 Channel 4 was originally established under the Broadcasting Act 1981 Channel 4 launched on air on 2nd November 1982 1982 1999  2001  2005 Other channels ‐ E4, Film4, More4 and 4Music (and the +1 services  for Channel 4, Film4,  E4 and More4) Video on demand service 4oD.  Production arm, FilmFour Productions,  produces and co‐produces  feature films for the UK  and global markets. 
  3. 3. Intelligent Provocation
  4. 4. Programming Policy Nurturing new talent and original ideas. Championing alternative voices and  fresh perspectives Challenging people to see the world  differently Inspiring change in people’s lives.
  5. 5. Outsource to gem 2006
  6. 6. Our Clients
  7. 7. 24 Languages Supported Dutch English Finnish Flemish French German Hungarian Italian Cantonese Japanese Swedish Czech Korean Swiss German Danish Mandarin Turkish Norwegian Polish Portuguese EU Portuguese LTAM Russian Spanish EU Spanish LTAM
  8. 8. gem Culture Industry Passion Knowledge Quality Culture Innovation Diversity { gem agents are advocates for Channel 4 and passionately believe in its values }
  9. 9. A Seamless Link… Shared Values Active Engagement Clear roles and Open responsibilities Communication
  10. 10. What do we do? “If your programme hadn't shown breast examination, I wouldn't “Please, please can I be have found a lump that a contestant” night” “That character is always “I find this programme swearing. Real people incredibly sexist and don't talk like that” salacious”
  11. 11. Viewer Enquiries
  12. 12. 4oD
  13. 13. FAQ
  14. 14. New Social Media
  15. 15. Twitter
  16. 16. What do we gain? 

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