5 ways to improve restaurant mobile marketing
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5 ways to improve restaurant mobile marketing

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Make your restaurant famous across all user platforms in 5 simple steps.

Make your restaurant famous across all user platforms in 5 simple steps.

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5 ways to improve restaurant mobile marketing 5 ways to improve restaurant mobile marketing Presentation Transcript

  • 5 Ways to Improve Restaurant Mobile Marketing S
  • Why should you invest in mobile? S 50% of all website traffic will be coming from mobile in 2014 S 95% of your competitors don’t have mobile sites S 81% of consumers search for a restaurant via mobile devices S 70% of customers say it's important for restaurant menus to be mobile friendly
  • 1. Mobile Websites for Restaurants S The best place to start how to start mobile presence S Have a faster load time and the design will be “thumb” compatible S Intent of mobile customers: S Placing an order S Making a reservation S Getting directions S Check opening hours S Viewing the menu
  • What a mobile website needs S The navigation menu (Home, Menu, Contact Us) should be one of the first things a mobile visitor sees. S Online reservation button S “Tap-to-Call” phone number S Displaying a map that shows your restaurant’s location S Online menu optimized for website (not in PDF) S Clearly visible business hours
  • 2. Google places & Google+ S Local business listing tool S Top listed in Google Maps and Google Search S Easy to add reviews for your restaurant S Manage your reputation - answer to customers questions and respond to online reviews
  • 3. Mobile Check-ins S Foursquare, Facebook, Google+ S Viral social media campaign – sharing customers experience S Your restaurant is displayed to all customer’s friends S Encourage Check-Ins: S Offer special discount S Reward them with free item S Loyalty reward for repeated costumers
  • 4. Mobile Search S Targeting customers in your neighborhood S Select specific area around your restaurant S Pick the best time of the day to attract more clients S Show your current promotion S Target clients by age, gender, hobbies, etc.
  • 5. Mobile App S Notifications to keep in touch with your clients S Provide everyday specials and complete menu S Include reservation system with interactive calendar S Contact information with “click-to-call” buttons S Share special deals with customers e.g. discount, events, etc.
  • Need help with your mobile presence? S