Five Innovation Imperatives for the MR Industry

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We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not …

We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not leading to true breakthrough? Largely, the industry operates on a fairly well entrenched “business model” that is based on single method approaches, cost per respondent, a distinction between qualitative and quantitative, etc.

Based on significant experience on both the client and vendor side of MR, as well as broader strategic business development and innovation consulting, Ann & Jason from The Garage Group will share five activities that the MR industry must adopt in order to drive game-changing business model innovation and get the industry back on track.

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  • 1. AMA Research SIG Ann Lauer & Jason HauerOctober 24, 2012 The Garage Group
  • 2. Our Team www.thegaragegroup.comEntrepreneurial Leader, Business Builder Organizational Strategist, Passionate CoachJason’s expertise comes from consistently building and growing Ann’s 17 year career has consistently delivered strategicprofitable businesses that transform people and organizations. thinking, focus on people development and business results toHis experience ranges across Innovation and IT Leadership roles multiple work groups and organizations ranging across Fortunein Non-Profits and Insight/Innovation Service Providers for 500 CPG, non-profits and marketing/research consulting. Ann’sFortune 500 CPG organizations. He has led business model expertise areas include: organizational strategy; leadershipcreation and scale up of new services/capability; coached and development; business development; engaging approaches todeveloped innovation & entrepreneurship mindsets and skills learning; helping others discover big ideas that might just changeacross a diverse set of creative and analytical thinkers; created the world and coaching and mentoring high potential/highcollaboration communities; and mastered and taught best capacity leaders.practices of navigating the practicalities of moving projectsforward.Jason Hauer Ann Lauerjason@thegaragegroup.com ann@thegaragegroup.com513.368.3073 513.659.9433@jasonhauer @cinciann