We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not leading to true breakthrough? Largely, the industry operates on a fairly well entrenched “business model” that is based on single method approaches, cost per respondent, a distinction between qualitative and quantitative, etc.
Based on significant experience on both the client and vendor side of MR, as well as broader strategic business development and innovation consulting, Ann & Jason from The Garage Group will share five activities that the MR industry must adopt in order to drive game-changing business model innovation and get the industry back on track.
Clipping is a handy way to collect important slides you want to go back to later.