Achieved byKristoffer FrangRobin Mellstrand
Who we areGothenburg                 Stockholm          Industrial engineering            and managementSoftware-intensive...
What we do
3,3 millions hours per day40 million monthly active users   5,98 million game years(!)
(Total speltid i år per år Sverige:       1,3150World of Warcraft: 0,7475Farm Ville:          0,4155Angry Birds:         0...
With over 250,000 articles, the World of Warcraft Wikiis the next biggest wiki in the world, second to Wikipedia    If you...
Why does it work?•   What makes a game?•   Flow•   Work is Fun•   Alief
Goal           Framework        GAMESkill      Direct Feedback
Abilities        Mihaly            Csíkszentmihályi                     Challenges
Gamificatio   n
GAMIFCAITON!?
Sounds fun, but how do we         do this?
?
What motivates people?MotivationWhat do  Game mechanicsfactors at   people thinkCybercom       are fun?
Motivator    Object of1. You are highly ambitious                       desire                       compared with other p...
Motivator    Object of desire       What is fun?    Power         Influence         Being a hero   Order          Organiza...
Motivator    Object of desire       What is fun?   Mechanic    Power         Influence         Being a hero   Order       ...
Motivator     What is fun?          Mechanic  Power                Achieving a sense  Order         of completion  Saving ...
Motivator     What is fun?    Mechanic  Power               Triumph over  Order         competition  Saving  Vengeance
What is the    The game framegame                              How theabout?                            game is           ...
How do we apply this? Some activity in the consultancy               • Gamification model                           design...
?Which activity in the consultancy model?How will the system handle feedback?How much transparancy between theplayers?How ...
Wish us luck.(We will need your help)
Gamification presentation 2 mars
Gamification presentation 2 mars
Gamification presentation 2 mars
Gamification presentation 2 mars
Gamification presentation 2 mars
Upcoming SlideShare
Loading in …5
×

Gamification presentation 2 mars

502
-1

Published on

A breakfast presentation about our master thesis of gamification at Cybercom Sweden. See our blog at http://thegamingorganisation.blogspot.com

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
502
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Vadärgamificaiton?VarförhardetblivitpopulärtPsykologinbakom
  • KassörskanUngdomarArbetsplatsTråkigaaktiviteter
  • Vem hade velatspelatdetsomspel?Gamers inteuttråkade
  • När ser du annarsdethäraniktsuttrycket?
  • Statistikförattförtydliga!Räknadeihopsverigestotalaarbetstidårligen
  • Merstatistik
  • Tidnyavalutan, spel??Dödagrisar med argafåglarSpelärtilldragande!MångateroierFlowHurlekärkopplat till arbeteAlief
  • Fyraständigtåterkommandefaktorer.Grundpelarnaispel.
  • Ärdessavälutformadehamnar man i FLOW.DefinieratavMihalyTydligtmålBalansmellanutmaningochfärdighetPlus att man fårdirekt feedbackTiduppfattningSjälvmedvetenhetAktivitetenblirmåletSpelväldigt bra påattskapadennabalans
  • Låterjobbigt?All work and no play makes Jack a dull boyFolk framförTVnMårbästnär man jobbarhårtochpushaspågränsen till sin förmåga med feedback.Saknarutmaningenochfeedbacken.
  • Hurkan man läggas å mycketenergipåsakersomärfiktiva?JagagrödorochsvärdSkräckfilm sears tower.Känslor!
  • Speläralltsåvansinnigt bra påattengegera.Gamification gördetproduktivt.
  • Seth Prievatch
  • Gamification presentation 2 mars

    1. 1. Achieved byKristoffer FrangRobin Mellstrand
    2. 2. Who we areGothenburg Stockholm Industrial engineering and managementSoftware-intensive Business & Innovation systems
    3. 3. What we do
    4. 4. 3,3 millions hours per day40 million monthly active users 5,98 million game years(!)
    5. 5. (Total speltid i år per år Sverige: 1,3150World of Warcraft: 0,7475Farm Ville: 0,4155Angry Birds: 0,1375TOTALT: 1,300
    6. 6. With over 250,000 articles, the World of Warcraft Wikiis the next biggest wiki in the world, second to Wikipedia If you grew up in the UK and are 21 years old, you have spent 10,000 hours gaming in avarage Americans spend 215,000,000 hours gaming annually The avarage age of the most commong game buyers is 41
    7. 7. Why does it work?• What makes a game?• Flow• Work is Fun• Alief
    8. 8. Goal Framework GAMESkill Direct Feedback
    9. 9. Abilities Mihaly Csíkszentmihályi Challenges
    10. 10. Gamificatio n
    11. 11. GAMIFCAITON!?
    12. 12. Sounds fun, but how do we do this?
    13. 13. ?
    14. 14. What motivates people?MotivationWhat do Game mechanicsfactors at people thinkCybercom are fun?
    15. 15. Motivator Object of1. You are highly ambitious desire compared with other people your age. Power Influence 2. You usually seek leadership Order Organization roles. 3. You usually dominate in Saving social situations with people Collecting things your own age. Vengeance Competition
    16. 16. Motivator Object of desire What is fun? Power Influence Being a hero Order Organization Patterns Saving Collecting things Collecting Vengeance Competition Competition
    17. 17. Motivator Object of desire What is fun? Mechanic Power Influence Being a hero Order Organization Patterns Saving Collecting things Collecting Vengeance Competition Competition
    18. 18. Motivator What is fun? Mechanic Power Achieving a sense Order of completion Saving Vengeance
    19. 19. Motivator What is fun? Mechanic Power Triumph over Order competition Saving Vengeance
    20. 20. What is the The game framegame How theabout? game is played RewardsWhat are the along thegoals with waythe game? What motivates the player
    21. 21. How do we apply this? Some activity in the consultancy • Gamification model design theory • Player motivations • Workshop GamificationInterviews design theory Questionnaire
    22. 22. ?Which activity in the consultancy model?How will the system handle feedback?How much transparancy between theplayers?How do we….?But what if…?
    23. 23. Wish us luck.(We will need your help)
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×