Enterprise Gamification

Enterprise Gamification of theEmployee Development process atan Infocom Consultancy Company Kristoffer Frang Robin Mellstrand

70% of the worlds 2000 largestorganisations will have at least onegamified platform by 2014 Gartner (2011)

$120M (2011) -> 1.6Bn (2015) Low engagement for the employee development process What is gamification and Develop a proof of RQ1 how does it work? RQ2 concept of a game layer for the competence model

February June

The Explosion of Games 3,3 millions hours per day 60 Million Users 40 million monthly active users 70 Million in-game hours / week 5,93 million in-game years(!)

Gamers are Everywhere ~ Gamers play WoW, Angry Birds and Farmville each year as much as all the Swedish people spend at work.

Gamification to Engage! GAMIFICATION

Gamification Definition

What is a Game?Why does Games Work?

What is a Game?EffortGame StructureDirect Feedback

Intrinsic Motivation S&H Green Stamps Yahoo Answers ”licking frenzy” Over 9 millions answered questions Facebook Likes LinkedIn Progress Bar 65 million likes every day(2010)

Real Awards vs. Perceived Awards Alieved Fear Alieved Happiness

Short Feedback Loop Effort Structure Result - Development - Project Delivery - Customer Satisfaction - Place Object - Game Rules - Lines Removed Feedback - ??? (Annual at best) - Points (Direct)

Conclusions ”Games are structured challanges at the limit of the gamers ability with a direct feedback-loop”

Theory for Designing an Engaging Game ? Changing Behaviour Desire Profile Game Frame

February June

What motivates the Which are the obstaclesemployees of Cybercom? for behavioural change? Do not understand the Achieving a sense of competence model completionCompetitionGaining ? Do not see the utility of the model Thinks it’s too much workrecognition to use it

February June

How do we play the game?

Year start Continuously over the yearSetting personal goals Writing the log Daily work Project evaluations Year end Annual evaluationStructure Effort Feedback

Year start Continuously over the yearSetting personal goals Writing the log Evaluation? Daily work Project evaluations Year end Annual evaluationStructure Effort Feedback

Year startSetting personal goals System Writing the log generated feedback Daily work Project evaluations Annual evaluation Year endStructure Effort Feedback

February June

Game Structure

The Competence Model Interactive Visualisation of the Competence Model • Exploratory way of learning. • Recognising patterns and Enlightenment.CompetenceModel Time Line• Focus on Ability• Enlightenment

The Log Manage Entries • Focus on Ability (Fast, Simple) • Assess your own performance • Gaining Recognition for Achievement • Achieving a Sence of Completion Log Visualisation • Structured Log • Map to Competence Model • Map to Personal Goals • Enlightenment

The Roadmap Roadmap Visualisation • Create Awareness of One’s Performance • Achieving a Sence of Completion Personal Goals • Clear Overview of Personal Goals • Connect Activities to Personal Goals • Gaining Recognition for Achievment • Achieving a Sence of Completion

Community Profile Page • Increase Awareness of Internal Competences at Cybercom • Institute a Way to Show Game Awards • Being the Centre of Attention • Gathering Knowledge

Community User-to-User Feedback • User-to-User Feedback Through Comments • Knowledge Sharing • Increase Community Engagement • Gaining Recognition for Achievement

The Game Layer

Problems and Weaknesses Continous Improvement Game Commitment Employee Resistance

ROI Motivated and Time Engaged Employees Aware and Competence Goal- Model ROI Orientated Development

The Future of Gamification ”Market value of gamification ”70% of the worlds largest organisations $120M (2011) -> $1800M (2015)” will use gamification by 2014” It’s hard to measure the ROI ”Gamification is the new social media”

That’s all from us.Thanks for listening.

Dr. BJ Fogg’s Behaviour Model

Dr. BJ Fogg’s Behaviour Model motivating behaviour motivation triggers succeed here triggers boring fail here behaviour difficult simple behaviour ability behaviour

The Model and Gamificationexample: social media Motivation: Social Contact Ability: Single click Trigger: Email with direct link

Putting the elements togetherexample: social media motivating behaviour Nära vän motivation Bekant boring behaviour difficult simple behaviour ability behaviour

The Model and Gamificationexample: gamificationSocial Contact Power, Independence, Curiosity, Acceptance, Order, Saving, Honour, Idealism, Social contact, Family, Status , Vengeance, Romance, Physical activity, Tranquility

The Model and Gamificationexample: extra points for recruiting new users motivating behaviour Motivation: Status/Saving motivation Ability: Easy to invite Single click EmailClimb the boringleaderboard Trigger: behaviour Email: extra points difficult simple behaviour ability behaviour and suggestions

Enterprise Gamification

by thegamingorg on Jun 15, 2012

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