10 Things You Probably Didn't Know About Email Marketing
iContact estimated that the average return on email marketing was $44.25 for every $1 spent.
“85% of people would rather provide an email for an ebook vs paying with a tweet” Unbounce
shoppers who receive email marketing make orders which are 44% larger icontact
“Consumers who receive email marketing spend 83% more when shopping” iContact
Personalized emails improve click-through rates by 14%, and conversion rates by 10%
"Consumers who receive email marketing order 28% more often" icontact
44% of email recipients made at least 1 purchase last year based on a promotional email
Email marketing spend grows 10% year over year forrester 2011
“Monday emails had the highest revenue per email.” –Experian 2012 Q4 Email Benchmark Report
“U.S. inbound marketers spending more than $25K per year save an average of 13% in overall cost per lead and more than $14 dollars for every new customer acquired versus those relying on outbound strategies” –HubSpot "2013 State of Inbound Marketing Report"
So basically email marketing is still around and massive massive business. The question I would like to ask you about email marketing is, are you invested in it? Are you prepared as a person or a business that is seeking to make money online to invest into email marketing? I think that the figures really speak for themselves and any online marketer needs to look at these statistics and really understand the power of email marketing.
Make sure you connect with me if you would like to know anymore about internet marketing!
Skype = matt.a.potts