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Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
Operations strategy in a global environment
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Operations strategy in a global environment

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  • 1. Production engineering and operations management. Operations Strategy in a Global Environment Management board Carlos Ribera Bernhard Schuster Ángeles Vázquez Xiang Longhao Sigrid Holleis Patrick Wisinger
  • 2. Introduction
    • The knowledge of the six strategies of managing gets implemented by using them to solve the different economical problems in the global environment.
    • The Strategies
        • Flexibility
        • Low cost
        • Delivery
        • Quality
        • After sales service
        • Broad product line
  • 3. 1. Flexibility
    • Apple Inc.
    • Facts:
    • American multinational corporation
    • One of the largest companies in the world
    • 46,600 full time employees
    • Annual sales of $65.23 billion
    • Real competitor of Microsoft
  • 4. 1. Flexibility
    • Apple Inc.
    • Strategy:
    • Unique design
    • Combination of software and hardware
    • User-friendliness
    • A huge amount of different innovative
    • products
    • High quality end products
    • Create needs
  • 5. 2. Low Cost
    • Ryanair
    • Facts:
    • Irish low-cost airline
    • 2 nd – largest airline in Europe (passengers)
    • Largest airline in the world (international
    • passengers)
    • Passengers number 2010: 66.5Million
    • Employees: 7245
  • 6. 2. Low Cost
    • Ryanair
    • Strategy:
    • Low fares increase the passenger traffic
    • Focus on cost-containment and operating efficiencies
  • 7. 3. Delivery
    • McDonald’s
    • Facts:
    • The world’s largest fast food restaurant chain
    • 58 million customers daily
    • Franchising
    • 31,000 restaurants world-wide
    • Employing more than 1.5 million people
  • 8. 3. Delivery
    • McDonald’s
    • Strategy:
    • Less and simple products
    • Fast food
    • Take away food
    • Drive through
    • Self service concept
    • Standard restaurants
    • No dishes
    • Innovative ideas
  • 9. 4. Quality
    • Ferrari
    • Facts:
    • Unique design and color
    • Ferrari is an Italian sports car manufacturer
    • Known all over the world
    • Ferrari is a myth and a legend in the automotive industry
    • Race sports legend
    • Advertisement for Italy
  • 10. 4. Quality
    • Ferrari
    • Strategy:
    • Ferrari never spent a penny in advertisement
    • The most effective engine sport cars industry
    • Motivated employees (working conditions)
    • High technological engineering
    • Standardized Quality concept
    • Quality management
  • 11. 6. After sales service
    • KTM
    • Facts:
    • Austrian motorcycle, bicycle and moped manufacturer
    • Specialist in off-road motorcycles
    • Mission: ready to race
    • Winner of championships in offroad, endurosport and supermoto
    • Extreme sport / cooperation with RedBull
  • 12. 6. After sales service
    • KTM
    • Strategy:
    • Dealer network and contract partners all over europe
    • 24 hours services
    • Mobility guarantee
    • High quality standard
    • Experience due to high competenses in race sports
    • Extreme demands on the product in the off-rode sector
  • 13. 7. Broad product line
    • Nike
    • Facts:
    • A US-company founded in 1964
    • Headquater in the US, Oregon
    • 2008 more than 30 000 employees world-wide
    • World leading supplier of athletic shoes
    • Main sponsor of many profile athletes and sports teams
    • The world leader in sports wear
    • Sale of 19 billion US$ in 2008
  • 14. 7. Broad product line
    • Nike
    • Strategy:
    • Braod range of many different products
    • High quality sports equipment
    • Different equipment focused on the cultural characteristics
    • Manufactoring in low cost countries ( outsourcing )
    • Fashion label
    • Focus of advertisment in different sports

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