Get serious about your hotel loyalty program

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Reward the world and earn loyal hotel guests. Engage your hotel guests instantly with digital rewards. Don't make them wait to earn enough points for a free night when they could download their favorite music, ebooks, audiobooks, apps, software and games instantly!

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Get serious about your hotel loyalty program

  1. 1. © 2013 - TFC International Ltd. Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com REWARD THE WORLD EARN LOYAL HOTEL GUESTS
  2. 2. © 2013 - TFC International Ltd. www.thefirstclub.net CONSUMERS WANT REWARDS Data from BizReport study.
  3. 3. © 2013 - TFC International Ltd. www.thefirstclub.net IT’S CROWDED 60% of consumers are members of multiple programs and will search for the best deal for any stay. Data from BizReport study.
  4. 4. © 2013 - TFC International Ltd. www.thefirstclub.net THERE’S ROOM FOR INSTANT REWARDS 66% of consumers say it takes at least 3 stays to create a loyalty bond. Data from BizReport study.
  5. 5. © 2013 - TFC International Ltd. SOLUTION THE It’s easy, we’ll lift them up for you.
  6. 6. © 2013 - TFC International Ltd. www.thefirstclub.net REWARD THE WORLD the first club™ is the first choice for instant digital rewards for individuals and brands delivered anytime to any device.
  7. 7. © 2013 - TFC International Ltd. www.thefirstclub.net REWARDS FOR EVERYONE Our flexible digital solution can be tailored to meet the needs of different customer segments.
  8. 8. © 2013 - TFC International Ltd. www.thefirstclub.net SHORT-STAY • Instant rewards • Few points needed for low level rewards CUSTOMERS They won’t be able accumulate many points, but you can still earn their loyalty.
  9. 9. © 2013 - TFC International Ltd. www.thefirstclub.net 0% 0% BUSINESS TRAVELLERS Most business travellers work in their hotel Provide an on-the-go office with downloadable software. office security multimedia utilities Data from the 2013 Frequent Business Traveler Survey. 86%
  10. 10. © 2013 - TFC International Ltd. www.thefirstclub.net COUPLES Premium entertainment—their reason to stay in and order room service.
  11. 11. © 2013 - TFC International Ltd. www.thefirstclub.net FAMILIES Appeal to families traveling with children.
  12. 12. © 2013 - TFC International Ltd. www.thefirstclub.net THE DIGITAL ADVANTAGE
  13. 13. © 2013 - TFC International Ltd. www.thefirstclub.net MILLIONS OF CHOICES There’s something for everyone.
  14. 14. © 2013 - TFC International Ltd. www.thefirstclub.net WEEKLY CONTENT UPDATES Fresh content to keep your customers engaged.
  15. 15. © 2013 - TFC International Ltd. www.thefirstclub.net EASY IMPLEMENTATION Full integration into any existing program. API system
  16. 16. © 2013 - TFC International Ltd. www.thefirstclub.net CUSTOMIZED TO YOUR BRAND
  17. 17. © 2013 - TFC International Ltd. www.thefirstclub.net BOOST YOUR ROI A cost-effective, flexible, and measurable solution.
  18. 18. © 2013 - TFC International Ltd. PROMOTIONS IDEAS DIGITAL Outperform traditional discounts and campaigns
  19. 19. © 2013 - TFC International Ltd. www.thefirstclub.net RESERVATIONS PREMIUM “Make a reservation at our hotel and receive a complimentary eBook!”
  20. 20. © 2013 - TFC International Ltd. www.thefirstclub.net COMPLIMENTARY GIFT “After each stay at our hotel, receive a complimentary music track!”
  21. 21. © 2013 - TFC International Ltd. www.thefirstclub.net LOW SEASON OFFER “Receive a complimentary audio book with a minimum stay of 3 days between April 1 and May 30!”
  22. 22. © 2013 - TFC International Ltd. www.thefirstclub.net EARLY BIRD PREMIUM “Book early, get rewarded! Make your reservation at least 60 days prior to your arrival and receive 20 complimentary credits!”
  23. 23. © 2013 - TFC International Ltd. www.thefirstclub.net FAMILY BONUS “Go on holiday with your children! Get a complimentary children’s game when you book a second room in our hotel!”
  24. 24. © 2013 - TFC International Ltd. www.thefirstclub.net REDMEPTION Our redemption insurance will cover any costs incurred from higher than expected levels of redemption. INSURANCE Enjoy the success of your promotions without worrying about your budget.
  25. 25. © 2013 - TFC International Ltd. www.thefirstclub.net RATES ACHIEVED $3 $24 BY OUR CLIENTS Average amount ($) consumers spent on downloads: per user per transaction Average number of downloads: 50-70 per day
  26. 26. © 2013 - TFC International Ltd. www.thefirstclub.net SUCCESS VOILA Hotel Rewards is the only point-based guest loyalty program created specifically for a global alliance of independent hotels and small groups. STORY Members of VOILA Hotel Rewards are now able to redeem their points for vouchers of the first club™.
  27. 27. © 2013 - TFC International Ltd. www.thefirstclub.net HOTELS WE HAVE WORKED WITH
  28. 28. © 2013 - TFC International Ltd. THANK YOU Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com click  download  enjoy

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