Business Value of Multi-Format Content Marketing
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Business Value of Multi-Format Content Marketing

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The effort of content marketing needs to be put into context of your audience. The value of Facebook to Business to Business social media marketers is losing to much more important players. This is ...

The effort of content marketing needs to be put into context of your audience. The value of Facebook to Business to Business social media marketers is losing to much more important players. This is a quick guide to rethinking your relationship with social channels for technology and business to business B2B marketers.

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Business Value of Multi-Format Content Marketing Business Value of Multi-Format Content Marketing Presentation Transcript

  • THE BUSINESS VALUE OF MULTI-FORMAT CONTENT MARKETING
  • THE PURSUIT OF KNOWLEDGE CAN BE INVIGORATING. DESIGN MORE STORIES AND LET THEM LIVE EVERYWHERE. Be intelligent, articulate, entertaining and actionable with your stories. Design them to be consumed from any channel, on any device, at any time, on their terms. By taking a story and sharing it multiple ways, from video to infographics, ebooks to sales tools, your audience chooses how and where they enter the narrative arc.
  • MULTI-FORMAT, MULTI-PLAY CONTENT MARKETING INFOGRAPHIC VIDEO EBOOK Deliver key insights in a consumer-friendly format - within the context of a trend or business challenge. Show, don’t Tell prospects - how you help them solve business challenges - and take advantage of business opportunities. Interactive PDFs provide prospects with rich content in a highly designed, device-friendly and engaging format.
  • 82% Content Marketing 70% Search 68% Events 64% Public Relations TOP STRATEGIES USED IN B2B MARKETING CHANNELS AND ATTENTION MATURATION INFOGRAPHIC VIDEO EBOOK USING MULTIPLE FORMATS NOT ONLY STARTS THE CONVERSATION WITH DIFFERENT AUDIENCES ACROSS DIFFERENT NETWORKS, BUT MOST IMPORTANTLY, LEADS THE HIGH VALUE CUSTOMER TO EXPLORE DEEPER CONTENT. AUDIENCE VALUE THE AUDIENCE VALUE OF SOCIAL CHANNELS
  • 1 of top 150 VISITED SITES 60MILLION VISITORS A MONTH 3 BILLION SLIDE VIEWS A MONTH 1440 SLIDE VIEWS A MINUTE SLIDESHARE LINKEDIN SUPPORTS VIDEO, INFOGRAPHIC, EBOOK, PDF AND DOCUMENT FORMATS 2 SOCIAL NETWORKS 3 OTHER SLIDESHARE CONTENT 1 ORGANIC SEARCH AUDIENCE DRIVERS 5X LARGER BUSINESS AUDIENCE THAN ALL OTHER NETWORKS COMBINED 200 GROUP CONVERSATIONS PER MINUE 187MILLION VISITORS A MONTH 300 MILLION USERS 41% VIEWS VIA MOBILE
  • MULTI-CHANNEL OUTREACH WITH ORIGINAL KNOWLEDGE We developed a range of marketing assets to help Appirio take full advantage of their investment in a market research study, and to reinforce their leadership on this topic. From one study, we created three high-engagement and high- share assets - video, eBook and infographic.
  • 5 MILLION BRAND IMPRESSIONS 400 SOCIAL LIKES TRIPLE PLAY DISTRIBUTION 2000 SOURCE SHARES 1 DAYMONETIZATION ALL CHANNEL MULTI-FORMAT CONTENT ASSETS OVER 800 BLOG REPOSTS MULTI FORMAT CONTENT DESIGN FIELD SALES, CUSTOMER, ANALYST + PROSPECT AUDIENCES
  • We created a brand language for global research reports and then quickly delivered it across infographics, videos, ebooks, printed guides, and mutliple extensions for short-form shareable teasers on LinkedIn, Facebook and Twitter. GLOBAL INFORMATION DESIGN FOR MULTI-FORMATS
  • WE ALL LIVE / IN GREAT STORY 5019 NE 21st Avenue Portland, Oregon 97211 503-954-2268