Bridge Conference: 37 Must-Have Strategies to Better Engage Your Website Visitors

Sue Anne Reed, The Engage Group (@pmgengage) Rob Manix, Defenders of Wildlife (@defenders) Allyson Kapin, Rad Campaign (@radcampaign) #bridgeconf

 Best practice ◦ Make sure it matches your nonprofit’s other materials ◦ Plan ahead before you start to code what colors you want to use for your design, link color, text, etc.  Use a palette generator to find matching colors ◦ http://kuler.adobe.com/ ◦ http://colorschemedesigner.com/6

 Many tools available to help automate link checking ◦ http://validator.w3.org/checklink ◦ http://home.snafu.de/tilman/xenulink.html7

 What impact are your activists, volunteers and donors having on your organization?18

 Best practice ◦ Develop an editorial calendar to publish new content on a regular basis  Resources ◦ http://www.nonprofitmarketingguide.com/resources/email -newsletters/sample-editorial-calendars-for-nonprofits/ ◦ http://lightboxcollaborative.com/2012_editorial_calendar ◦ http://www.slideshare.net/MyCharityConnects/editorial- calendar-13048865 ◦ http://blog.hubspot.com/blog/tabid/6307/bid/33415/A- Step-by-Step-Guide-to-Efficient-Social-Media-Publishing- Template.aspx19

 Resources ◦ http://www.netwitsthinktank.com/search-engine- optimization-seo/master-seo-in-10-minutes.htm ◦ http://seo.grassroots.org/ ◦ http://social.razoo.com/2012/07/seo-101-for- nonprofits/21

 Best practice: ◦ Have a thank you page after people sign up for your email list and donation23

 Resources ◦ http://www.beaconfire.com/blog/2011/10/ten- best-practices-for-mobile-design-usability/ ◦ http://newyorkblog.foundationcenter.org/2012/03 /if-youre-thinking-about-creating-a-mobile-website-for-your-nonprofit.html25

 Resources ◦ WordPress themes:  http://www.tripwiremagazine.com/2012/06/responsiv e-wordpress-themes.html ◦ Web gallery of responsive sites:  http://mediaqueri.es/26

 What should be tested? ◦ Loading page times ◦ Link checking  Resources ◦ http://code.google.com/p/linkchecker/ ◦ http://www.seochat.com/seo-tools/site-link- analyzer/ ◦ https://developers.google.com/speed/pagespeed/33

 Give a friend $10 to make a donation on your website.  Ask them to try and break the page.  Get their feedback on the user experience.36

 Contact Info: ◦ Sue Anne Reed  The Engage Group  @Sue_Anne ◦ Rob Manix  Defenders of Wildlife ◦ Allyson Kapin  Rad Campaign  @womenwhotech #bridgeconf

Don’t forget to visit the Solutions Showcase!Many of the ideas discussed today areon display at the Solutions Showcase! #bridgeconf

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Bridge Conference: 37 Must-Have Strategies to Better Engage Your Website Visitors

by The Engage Group on Aug 10, 2012

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Bridge Conference: 37 Must-Have Strategies to Better Engage Your Website Visitors Presentation Transcript