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RSS: the duct tape of web2.0
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RSS: the duct tape of web2.0

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Presented as part of a panel discussion on "Blogs, RSS, wikis, podcasts and social tagging: What's a communicator to do?" for the Halton Peel Communications Association, October 23rd, 2007. Not so …

Presented as part of a panel discussion on "Blogs, RSS, wikis, podcasts and social tagging: What's a communicator to do?" for the Halton Peel Communications Association, October 23rd, 2007. Not so much a technical discussion as trying to impart an understanding of why you would want to free your information via a channel such as RSS.

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  • 1. RSS: the Duct Tape of Web 2.0 Rob Clark – theelusivefish.com
  • 2. Markets are Conversations -The Cluetrain Manifesto
  • 3. Back in the days of yore. . . WEB 1.0
  • 4. One way channels of communication make for great monologues but POOR CONVERSATIONS
  • 5. Markets are Conversations
  • 6. <body id=quot;css-zen-gardenquot;> /* CSS Document */ <div id=quot;containerquot;> <div id=quot;introquot;> #css-zen-garden{ <div id=quot;pageHeaderquot;> font-family:Georgia, Garamond, serif; <h1><span>css Zen Garden</span></h1> font-size:12px; <h2><span>The Beauty of <acronym color:#000001; Style title=quot;Cascading Sheetsquot;>CSS</acronym> Design</span></h2> background-color:#000000; </div> background-image:url(mur_fond.jpg); <div id=quot;quickSummaryquot;> background-position:top left; <p class=quot;p1quot;><span>A demonstration of what can be accomplished visually background-repeat:repeat-x; through <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym>-based design. Select any } style sheet from the list to load it into this page.</span></p> <p class=quot;p2quot;><span>Download the sample H1 href=quot;/zengarden-sample.htmlquot; #css-zen-garden <a { title=quot;This page's source HTML code, not to be modified.quot;>html file</a> and <a href=quot;/zengarden- margin:0px; sample.cssquot; title=quot;This page's sample CSS, the file you may modify.quot;>css file</a></span></p> } </div> <div id=quot;preamblequot;> #css-zen-garden H1 SPAN { <h3><span>The Road to Enlightenment</span></h3> display:none; <p class=quot;p1quot;><span>Littering a dark and dreary road lay the past relics of } browser-specific tags, incompatible <acronym title=quot;Document Object Modelquot;>DOM</acronym>s, and broken <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym> support.</span></p> #css-zen-garden H2 { <p class=quot;p2quot;><span>Today, we must clear the mind of past practices. Web enlightenment has margin:50px 0px 0px 0px; been achieved thanks to the tireless efforts of folk like the <acronym title=quot;World Wide Web padding:25px 0px 0px 0px; Consortiumquot;>W3C</acronym>, <acronym title=quot;Web Standards Projectquot;>WaSP</acronym> and height:75px; the major browser creators.</span></p> text-align:center; <p class=quot;p3quot;><span>The css Zen Garden invites you to relax and meditate on font-size:16px; the important lessons of the masters. Begin to see with clarity. Learn to use the (yet to be) time- } honored techniques in new and invigorating fashion. Become one with the web.</span></p> #css-zen-garden H3 { Content != Style </div> color:#4A0000; </div> padding:30px 0px 0px 42px; <div id=quot;supportingTextquot;> margin:10px 0px 0px 0px; <div id=quot;explanationquot;>
  • 7. Content != Style
  • 8. RSS Really Simple Syndication ● ● Rich Site Summary ● Rich Document Format (RDF) ● Feeds ● Channels ● Web Feeds ● XML ● ATOM
  • 9. info
  • 10. Markets are Conversations
  • 11. Conversation: The informal exchange of INFORMATION, views or ideas.
  • 12. The Internet is enabling conversations amongst human beings that were simply not possible in the era of mass media
  • 13. From your 391 subscriptions, over the last 30 days you read 4,767 items - my Google Reader trends as of Oct 23, 2007
  • 14. Any online information that changes X could SHOULD have an RSS feed.
  • 15. “If you don't have an RSS feed for your marketing site you should be fired.” - Robert Scoble Nov. 26Th 2005 Scobleizer.com
  • 16. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge
  • 17. Web 2.0
  • 18. We are waking up and linking to each other. We are watching. But we are not waiting.
  • 19. Credit Where Credit Is Due Abacus – Flickr username sfllaw – Magazines and flyers - Flickr username trekkyandy – 'LuGoZee', by Viallon Pierre-Antoine http://www.csszengarden.com – Money – Flickr username Tracy O – Time – Flickr username Trinity – RSS logo - Flickr username Erion_Jequie – Deer sillhouette – Flickr username TheAlienessGiselaGiardino – MRI of Brain – Flickr username Karmalize – Robert Scoble – Flickr username scriptingnews – Web 2.0 Collage – Flickr username Mmmonica – Pigs Fly – Flickr username hyku – Radio – Flickr username Bree Bailey – Television – Flickr username videocrab –