RSS: the duct tape of web2.0

RSS: the Duct Tape of Web 2.0 Rob Clark – theelusivefish.com

Markets are Conversations -The Cluetrain Manifesto

Back in the days of yore. . . WEB 1.0

One way channels of communication make for great monologues but POOR CONVERSATIONS

Markets are Conversations

<body id=\"css-zen-garden\"> /* CSS Document */ <div id=\"container\"> <div id=\"intro\"> #css-zen-garden{ <div id=\"pageHeader\"> font-family:Georgia, Garamond, serif; <h1><span>css Zen Garden</span></h1> font-size:12px; <h2><span>The Beauty of <acronym color:#000001; Style title=\"Cascading Sheets\">CSS</acronym> Design</span></h2> background-color:#000000; </div> background-image:url(mur_fond.jpg); <div id=\"quickSummary\"> background-position:top left; <p class=\"p1\"><span>A demonstration of what can be accomplished visually background-repeat:repeat-x; through <acronym title=\"Cascading Style Sheets\">CSS</acronym>-based design. Select any } style sheet from the list to load it into this page.</span></p> <p class=\"p2\"><span>Download the sample H1 href=\"/zengarden-sample.html\" #css-zen-garden <a { title=\"This page's source HTML code, not to be modified.\">html file</a> and <a href=\"/zengarden- margin:0px; sample.css\" title=\"This page's sample CSS, the file you may modify.\">css file</a></span></p> } </div> <div id=\"preamble\"> #css-zen-garden H1 SPAN { <h3><span>The Road to Enlightenment</span></h3> display:none; <p class=\"p1\"><span>Littering a dark and dreary road lay the past relics of } browser-specific tags, incompatible <acronym title=\"Document Object Model\">DOM</acronym>s, and broken <acronym title=\"Cascading Style Sheets\">CSS</acronym> support.</span></p> #css-zen-garden H2 { <p class=\"p2\"><span>Today, we must clear the mind of past practices. Web enlightenment has margin:50px 0px 0px 0px; been achieved thanks to the tireless efforts of folk like the <acronym title=\"World Wide Web padding:25px 0px 0px 0px; Consortium\">W3C</acronym>, <acronym title=\"Web Standards Project\">WaSP</acronym> and height:75px; the major browser creators.</span></p> text-align:center; <p class=\"p3\"><span>The css Zen Garden invites you to relax and meditate on font-size:16px; the important lessons of the masters. Begin to see with clarity. Learn to use the (yet to be) time- } honored techniques in new and invigorating fashion. Become one with the web.</span></p> #css-zen-garden H3 { Content != Style </div> color:#4A0000; </div> padding:30px 0px 0px 42px; <div id=\"supportingText\"> margin:10px 0px 0px 0px; <div id=\"explanation\">

Content != Style

RSS Really Simple Syndication ● ● Rich Site Summary ● Rich Document Format (RDF) ● Feeds ● Channels ● Web Feeds ● XML ● ATOM

info

Markets are Conversations

Conversation: The informal exchange of INFORMATION, views or ideas.

The Internet is enabling conversations amongst human beings that were simply not possible in the era of mass media

From your 391 subscriptions, over the last 30 days you read 4,767 items - my Google Reader trends as of Oct 23, 2007

Any online information that changes X could SHOULD have an RSS feed.

“If you don't have an RSS feed for your marketing site you should be fired.” - Robert Scoble Nov. 26Th 2005 Scobleizer.com

These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge

Web 2.0

We are waking up and linking to each other. We are watching. But we are not waiting.

Credit Where Credit Is Due Abacus – Flickr username sfllaw – Magazines and flyers - Flickr username trekkyandy – 'LuGoZee', by Viallon Pierre-Antoine http://www.csszengarden.com – Money – Flickr username Tracy O – Time – Flickr username Trinity – RSS logo - Flickr username Erion_Jequie – Deer sillhouette – Flickr username TheAlienessGiselaGiardino – MRI of Brain – Flickr username Karmalize – Robert Scoble – Flickr username scriptingnews – Web 2.0 Collage – Flickr username Mmmonica – Pigs Fly – Flickr username hyku – Radio – Flickr username Bree Bailey – Television – Flickr username videocrab –

RSS: the duct tape of web2.0

1 comments

Notes on slide 1

4 Favorites & 1 Group