These are the twrules

It doesn’t matter if you’re CEO of a Fortune 500 company or a 75 year old grandmother, there are basic guidelines that people follow to get the most out of Twitter. These are the ten that we nd most important. ©2009

1. Don’t Auto DM First impressions are everything. Don’t make your rst impression an obnoxious one. This is probably the quickest way to get someone to unfollow you. Honestly, no one cares that ”you’re glad they are following you and that you look forward to their tweets.” ©2009

2. Share useful information It is OK to tweet, occasionally, banal subjects like: “I just got coﬀee” but you should also provide useful information. People want to connect and showing that you share a common interest through useful links, insight and comments works best. Keep your lunch, bathroom and bedtime events to yourself. ©2009

3. It's OK to ask for a ReTweet, just say Thank You The best way to get people to retweet your tweet is to ask. Odds are they will. You’ll garner even better good will after you thank people for their time. ©2009

4. Give credit to someone for good content It’s easy to steal a tweet and use it as your own. It’s better if you retweet and give credit. Odds are then next time you tweet something good, that people will retweet you. ©2009

5. Don't spam A certain amount of self-promotion is to be expected. These days everyone has a blog or a website. Be proud of your links, but just don’t repost the same link over and over again. Mix in other links, retweets and comments instead of the same link. ©2009

6. Watch what you say The internet has a very, very, very long memory and rarely forgets. One oﬀhanded comment or inappropriate link might not harm you right away but could nd you later. If you think your tweet might be too controversial, odds are it probably is. ©2009

7. Become a resource This is especially important to smaller companies. Show you’re more than just a brand trying to sell someone on your product. Provide links to news, website or blogs that your clients might nd useful. Become an expert in your eld so when you do tweet your followers look forward to what you say. ©2009

8. Tweet often but don't over tweet or under tweet How much is too much? How little is too little? The ”experts” say that 20-30 tweets a day is too much. Anything less than 10 times a day is too little. You need to establish a presence and anything less than 10 times a day will be lost in the stream of tweets. Tweet as often as you feel comfortable. Through feedback and time, you’ll develop a natural feel for what you think is the proper amount your audience will accept. ©2009

10. Don’t have huge conversations Twitter isn’t a message board or instant messenger. Its main function is send out a single message. As a rule of thumb, anything longer than three tweets back and forth should be moved to DMs or another channel like email, AIM or MSN. Since everyone that follows you can see your tweets, if they aren’t following the other person, they miss half the conversation and your tweets are cluttering their twit stream. ©2009

If I could oﬀer one last piece of advice, read and listen to what’s being said by your followers. You’ll have a much richer Twitter experience and develop greater relationships. There are more rules that could be added but these are the top ten that I nd the most useful. What are your rules for good tweeting? ©2009

These are the twrules

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