BEA Ignite: Leigh Wright

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BEA Ignite: Leigh Wright

  1. 1. BEA IGNITE Leigh L. Wright Murray State (Ky.) UniversityStorytelling 3.0: Using Social Media Curation Tools to Craft Multimedia Stories
  2. 2. STORYTELLING 3.0Using social media curation tools to craft multimedia stories
  3. 3. STORYTELLING IN THE NEW AGE• Readers and viewers want stories ... not a collection of facts.• In today’s attention-starved world, how do we reach the social media audience and tell a good story?
  4. 4. + + Original + writing =+
  5. 5. v. to make something into a story
  6. 6. WHAT IS IT?• Social media curation: Allows for the collection of tweets, Facebook statuses, YouTube videos, Flickr streams and other social media tools in one program.• Integrates the cool tech tools with narrative that you write and then can upload.• Easy multimedia tool.
  7. 7. WHY SHOULD WE CARE?• This generation communicates via social media, texting and video uploads.• They think in #s and 140 characters.• They are #addicted to technology.• They can produce their “story” either from a mobile device or from a laptop.
  8. 8. WHY USE IT IN THE CLASSROOM?• Teach how journalists can use social media beyond their personal status update or tweet.• Teach story structure by weaving together tweets and statuses as quotes.• Teach narrative writing to link the social media elements together.
  9. 9. • Teach the need to find and use strong visuals.• Teach how to write to the picture.• Teach the skill (and lost art) of critical thinking.• Reinforce the need for accuracy and details.• Reinforce the teaching of news values.
  10. 10. • Teach mini-lessons in law and ethics as they select their elements.• Incorporate diversity into any Storify through their selection of social media “quotes.”
  11. 11. ASSIGNMENT: #RACER NATION• JMC 294 (Advanced Newswriting): One class, introduction to four platforms (print, broadcast, online and mobile)• Ten students• Two ballgames, one night
  12. 12. • Students were given a choice to follow either the men’s team at an away game or the women’s team at a home game, both against Lipscomb University in non-conference play.• Professor suggested hashtags and people to follow.• Professor required a minimum of seven tweets to be used.• The tweets combined with other elements to form a story in Storify.
  13. 13. ADVANTAGES• Students had to engage in social media to follow a live event.• For students that attended either game, they had an option to take their own photographs or video. Or they could use tweeted visuals from fans, the school or regional media.• Students chose the angle of their Storify ... sports or feature or news.• Students could write as much or as little in the narrative space.
  14. 14. • Students could experiment with story structure (Wall Street Journal, hourglass, Christmas tree, inverted pyramid, etc.) and narrative writing.• Students moved elements around as they wrote, thus experiencing the simulation of real-world reporting.• Students experienced covering an event in real-time, not a textbook.
  15. 15. DISADVANTAGES OF #RACER NATION• Not everyone loves basketball or knows anything about it ... but it didn’t stop students from allowing their creativity to show.• Games happened on a Monday night, with little attendance at either venue.
  16. 16. RESULTS Student took unusual approach
  17. 17. Studentused visualsto illustrate the feel of the game
  18. 18. Student tookfeature approach
  19. 19. WHERE TO GO NEXT• Storify can be used to enhance online news products.• Students learn storytelling remains important, even in new and untapped digital frontiers.• Best of all, they get to see their work “published” immediately.• By placing it online with social media, they can develop a readership for their voice and interact with their readers.
  20. 20. • More information: • ewright@murraystate.edu • 270-809-4741 • www.facebook/leighlandiniwright • @leighlwright (Twitter)
  21. 21. LEIGH L. WRIGHTAssistant professor of journalism

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