BEA IGNITE Anthony Galvez Rhode Island College Multimedia Scrapbook
Problem How do we get first year mass media majors thinking about: The distinction between form and content Importance of creativity Multi-faceted research in message design Digital workflow Teamwork While germinating self-efficacy towards production?
Self-Efficacy Social Cognitive Theory (Albert Bandura) As we succeed at tasks we gain a greater self-efficacy towards the task. Students often have strong self-efficacy towards entertainment and social media. Students often find little stimulation from the traditional research paper.
Scrapbook Mass Media and Society (introduction to media) Students work in teams of 3-4 Final project presentations Choose a topic that has been extensively covered in traditional and social media
Assignment Create a multimedia scrapbook using PowerPoint Video editing software Digital audio software Print media Social media Web and blogging tools
Subject Follow a media event and the way different media technologies/channels present the event. Radio Television Social media Film Print
Results Students used PowerPoint, Prezi, iMovie, Garageband, animatio n software, PhotoShop, and other technologies to tell create their presentations. The real messages behind cartoons Women in Media Evolution of Batman
Take away Challenging students to create media can increase self-efficacy towards complex technical tasks. Give them the freedom to explore a topic they are interested in. Creating multimedia projects about topics covered in social media and traditional media allows them to better understand McLuhan’s notion that “The medium is the message.”