Open analytics chicago 2014   piwik by d tassone
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Open analytics chicago 2014 piwik by d tassone



Intro presentation about Piwik open source analytics.

Intro presentation about Piwik open source analytics.



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    Open analytics chicago 2014   piwik by d tassone Open analytics chicago 2014 piwik by d tassone Presentation Transcript

    • ¡ Intro ¡ Piwik ¡ An Alternative ¡ Getting Started ¡ Questions 2
    • ¡ Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy ¡ Native Chicagoan § BSBA - Finance, University of Illinois § MBA - Marketing, Loyola University of Chicago ¡ Author ofTip of the Spear Blog, Adjunct Prof ¡ Viewthrough Measurement Consortium ¡ Co-founder, Streams Online Media Development, Lilypad 3
    • ¡ Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. SOURCE: Wikipedia 4
    • Open SourceApplications § Linux § MySQL § R for Statistics § Open Office § Wikipedia § Arduino § Drupal § Piwik 5
    • ¡ Piwik is an open analytics platform developed by a team of international programmers § Initially released in 2007 ¡ It is globally used by individuals, companies and governments ranking #7 with 2.1% share § #2 in Germany & Switzerland with 16% share. ¡ Piwik is an alternative to GoogleAnalytics and paid enterprise site analytics solutions 6
    • ¡ FreeWeb Analytics Platform ¡ Based on PHP& MySQL ¡ >1MMWeb sites Globally ¡ >50 Languages ¡ >Share than Adobe,WebTrends and Coremetrics combined ¡ New Releases Every Few Weeks 7
    • 8
    • Tracking API Database Analytics API Email reports Piwik UI Mobile App PHP JS Python Java iOS AnalyticsTracking Admin User TwoAPIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics). 9
    • ¡ Behavioral Data isValuable § Used for Retargeting and Lookalike Modeling § Whether Cookies or Machine Fingerprinting § Multi-device Universal IDs ¡ Data Independence & Control § Can be used for secure Intranet, Extranet applications § Opt-out capability 10
    • Facet Piwik Google Analytics License Open Source Limited Data Hosting Your Choice, Host Anywhere Google Installation Easy Very Easy Interface Simple, Web-based Simple, Web-based Data Source Not Sample May Be Sampled Reporting Speed Real-time, Depends on Server Not Real-time, Fast Customizable Extensive Limited Data Sharing ItsYour Data Share with Google Popularity Growing in US Ubiquitous Log Data Full-access No Access Historical Data Import GA N/A Track Robots Yes No 11
    • ¡ Link to Bid Manager for Remarketing Lists ¡ Refusal to integrate S2S ¡ Pervasive:Tag Manager,AdWords, GDN ¡ Past History § Search Not Provided § WiFi Spying 12
    • ¡ Data Collection § Event-level, Automatic (Download ,Outlinks) § CampaignTracking, SEO-friendly, Can Leverage UTM ¡ Reporting § Adaptable Dashboard Widgets, Actual UVTrending § Segments, User Opt-out, Page Speed Monitoring § Real-time Reporting; Delivery via Mobile, Email ¡ Optional Modules available in MarketPlace § Tracking opt-out functionality 13
    • Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms. 1. Identify Web hosting service with MySQL and PHP 2. Download Piwik file to a local machine 3. Unpack archive on the local machine 4. Login (FTP ok), create a subdirectory, e.g. "/piwik" 5. Upload local folders and files to subdirectory 6. Open in Web browser and begin configuring 7. Like other platforms, tracking code added to pages Initial installation took 10-20 minutes; addingWeb sites as simple as creating an instance and then adding page tags 14
    • ¡ Finding good digital analysts is challenging ¡ Piwik is very visual and easy to learn ¡ Extensive information and documentation at 15
    • WhatYou Can Do… ¡ Use ¡ Discuss ¡ Suggest ¡ BetaTest ¡ Support - ¡ Create Modules ¡ Develop Code 16
    • ¡ Scott Respa – Open Analytics Summit ¡ Maciej Zawadziński – ¡ Brett Mowry – Second Act Marketing ¡ Todd Kelsey - Consultant 17
    • Contact: DomenicoTassone ▪ 18