2.2014
irene@thedoers.co 
COMPANY
MISSION

MAKE STARTUP PROJECTS
SUCCEED ON THE MARKET.
COMPANY
METHODS & TOOLS
innovation
projects / new
companies

LEAN STARTUP
APPROACH &
CUSTOMER
DEVELOPMENT
NEW PRODUCT
DEVE...
COMPANY
DESIGN
THINKING
UX DESIGN

METHODS & TOOLS

AGILE
DEVELOPMENT

THE
DOERS
NOW

CUSTOMER
DEVELOPMENT

LEAN
MANUFACTU...
COMPANY
SERVICES & DELIVERIES

UX DESIGN & DIGITAL
STRATEGY
IDEA VALIDATION &
CUSTOMER DEVELOPMENT
BUSINESS DISCOVERY &
MO...
COMPANY
CLIENTS & PARTNERSHIPSA SELECTION
CINEAMA

AMOLAMUSICA

LOCALACTORS

BENETTON - FABRICA

TORINO SOCIAL INNOVATION
...
CASE STUDIES
SPYDAY
USER EXPERIENCE DESIGN
GAME DESIGN & STORYTELLING
INTERACTION DESIGN
WIREFRAMING
UI DESIGN & VISUAL ID...
CASE STUDIES
OILPROJECT
USER EXPERIENCE DESIGN
INTERACTION DESIGN
WIREFRAMING
UI DESIGN
UI GUIDELINES
FRONTEND DEVELOPMENT...
CASE STUDIES
FABRICA - BENETTON
USER EXPERIENCE DESIGN
INTERACTION DESIGN
PROTOTYPING
WORKFLOW RE-ENGINEERING

Redesign of...
CASE STUDIES
SPORT SQUARE GAMES
USER EXPERIENCE DESIGN
INTERACTION DESIGN
WIREFRAMING
UI DESIGN & VISUAL IDENTITY
FRONTEND...
CASE STUDIES
TACATì
USER EXPERIENCE DESIGN
INTERACTION DESIGN
WIREFRAMING
UI DESIGN & VISUAL IDENTITY
FRONTEND DEVELOPMENT...
CASE STUDIES
EDIBAS
DIGITAL STRATEGY
USER EXPERIENCE DESIGN
INTERACTION DESIGN
WIREFRAMING
UI DESIGN & VISUAL IDENTITY
FRO...
CASE STUDIES
DELTATRE
INTERACTION DESIGN
UI DESIGN & VISUAL IDENTITY

Concept design for a second screen application to
en...
THE DOERS
USER EXPERIENCE
CUSTOMER DEVELOPMENT
LEAN STARTUP METHOD

www.thedoers.co
via Mantova 36, Torino
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The Doers Company

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User Experience
Digital Strategy
Customer Development
Lean Startup Approach
Business Modeling

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The Doers Company

  1. 1. 2.2014 irene@thedoers.co 
  2. 2. COMPANY MISSION MAKE STARTUP PROJECTS SUCCEED ON THE MARKET.
  3. 3. COMPANY METHODS & TOOLS innovation projects / new companies LEAN STARTUP APPROACH & CUSTOMER DEVELOPMENT NEW PRODUCT DEVELOPMENT UX DESIGN & INTERACTION DESIGN new products new interfaces 2011 2012 2013 2014
  4. 4. COMPANY DESIGN THINKING UX DESIGN METHODS & TOOLS AGILE DEVELOPMENT THE DOERS NOW CUSTOMER DEVELOPMENT LEAN MANUFACTURING
  5. 5. COMPANY SERVICES & DELIVERIES UX DESIGN & DIGITAL STRATEGY IDEA VALIDATION & CUSTOMER DEVELOPMENT BUSINESS DISCOVERY & MODELING CONSULTANCY VALIDATION PROGRAMS EDUCATION COMMUNITY & EVENTS
  6. 6. COMPANY CLIENTS & PARTNERSHIPSA SELECTION CINEAMA AMOLAMUSICA LOCALACTORS BENETTON - FABRICA TORINO SOCIAL INNOVATION TACATì ARTMOB TAMTOWN ALTAIR STARTUP GENOME BOOKOLICO OILPROJECT TALKTO PALOMAR LEAN STARTUP CIRCLE GNAMMO SPYDAY REGALISTER WHILE1 SOCCERSQUARE CONTESTGRAM PUBCODER EDIBAS VOLLEYSQUARE ESAJOB WINEPASS DELTATRE NETERACITY TALKTO SERILAB STARTUP COMPANIES STARTUP PROJECTS IN ESTABLISHED COMPANIES PARTNERSHIPS
  7. 7. CASE STUDIES SPYDAY USER EXPERIENCE DESIGN GAME DESIGN & STORYTELLING INTERACTION DESIGN WIREFRAMING UI DESIGN & VISUAL IDENTITY UI GUIDELINES Mobile game application - urban adventure game. Smarthphone & Tablet
  8. 8. CASE STUDIES OILPROJECT USER EXPERIENCE DESIGN INTERACTION DESIGN WIREFRAMING UI DESIGN UI GUIDELINES FRONTEND DEVELOPMENT The biggest MOOC (Massive Open Online Courses) platform in Italy.
  9. 9. CASE STUDIES FABRICA - BENETTON USER EXPERIENCE DESIGN INTERACTION DESIGN PROTOTYPING WORKFLOW RE-ENGINEERING Redesign of the student submission system + website for the Communication Research Centre of Benetton. + 70% of submissions in 3 months.
  10. 10. CASE STUDIES SPORT SQUARE GAMES USER EXPERIENCE DESIGN INTERACTION DESIGN WIREFRAMING UI DESIGN & VISUAL IDENTITY FRONTEND DEVELOPMENT INVESTOR PRESENTATION Social management sport game(s).
  11. 11. CASE STUDIES TACATì USER EXPERIENCE DESIGN INTERACTION DESIGN WIREFRAMING UI DESIGN & VISUAL IDENTITY FRONTEND DEVELOPMENT MVP (Minimum Viable Product) DELIVERY Service to bring high quality food - from local producers & groceries - straight to homes & offices of customers. Funded with 1M by Principia Ventures.
  12. 12. CASE STUDIES EDIBAS DIGITAL STRATEGY USER EXPERIENCE DESIGN INTERACTION DESIGN WIREFRAMING UI DESIGN & VISUAL IDENTITY FRONTEND DEVELOPMENT Digital strategy for the MissionAlphabots collection of 3D toys and stickers.
  13. 13. CASE STUDIES DELTATRE INTERACTION DESIGN UI DESIGN & VISUAL IDENTITY Concept design for a second screen application to enhance the experience of soccer fans at the stadium.
  14. 14. THE DOERS USER EXPERIENCE CUSTOMER DEVELOPMENT LEAN STARTUP METHOD www.thedoers.co via Mantova 36, Torino
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