TITLE SLIDE
 “Good afternoon everyone and thanks for taking the
time to come and listen to our presentation. We’d like
 to...
CASE VIDEO
(needs appropriate background)
DELOREAN
          IF ONLY WE HAD A...
(IF WE HAD A TIME MACHINE AND KNOWING
WHAT WE KNOW NOW, THIS IS WHAT COULD
       H...
PICTURE OF BUSINESS CARD
 “THIS IS WHERE WE ARE TALKING ABOUT HOW WE ACTUALLY CAME ABOUT MEETING AND BEING INTERESTED IN S...
OUR TEN KEY TAKE AWAYS FROM OUR SUMMER AT BBH
“OUR OBJECTIVE IS FAILPROOF, EVERYONE LOVES COOKIES”
COOKIES
SELFLESS ACT
MAKING FRIENDS
GREEN COUCH
HUMAN INTERACTION
CONVERSATIONS
ANTI-ADVERTISING                   COOKIES...
COOKIES
SELFLESS ACT
MAKING FRIENDS
GREEN COUCH
HUMAN INTERACTION
CONVERSATIONS
ANTI-ADVERTISING                   COOKIES...
“SHARE COOKIES AND CONVERSATIONS”




INFOGRAPHIC OF GOAL + ROLE + PARTICIPANTS
1. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“DID YOU KNOW $5 CAN GET YOU 1000 TWITTER FOLLOWERS?”
EXAMPLE: SCOTT
         HIMSELF
•   AN IDIOT SAVANT ABOUT SOCIAL MEDIA WAS FAR MORE SUCCESSFUL


•   SCREENSHOTS OF HIS NU...
C’MON L’BRON
(LOGO AND SUPPLEMENTAL PICTURES)
2. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“BBH LOVES OUR COOKIES! SURELY EVERYONE ELSE WILL!”
AIR CONDITIONING
FAMILIARITY
MANDATORY FRIENDLINESS
CLEANLINESS
ACCOUNTABILITY

                         REAL WEATHER
    ...
SNAKES ON A PLANE
3. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“WHO WOULDN’T WANT TO BAKE COOKIES?”
a ch el
          R         ia
              T r ic
           &
CHART SHOWING A HUGE GROUP OF PEOPLE
 (PROBABLY ICONS) AN...
2/146 ≈ 1%
FACELESS 1/9/90 CIRCLES BECOMING THE THREE
DESCRIPTIONS THAT YOUTUBE HAS AND HAVE
 THE YOUTUBE LOGO APPEAR ABOVE (BUILD)
FACELESS 1/9/90 CIRCLES BECOMING THE THREE
DESCRIPTIONS THAT YOUTUBE HAS AND HAVE
 THE YOUTUBE LOGO APPEAR ABOVE (BUILD)
4. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“HEY, DO YOU KNOW THAT OTHER GUY WITH THE GREEN COUCH”
BOTH WEBSITES THAT WE CREATED IN THE BACKGROUND, LOW OPACITY,
 WITH THEIR RESPECTIVE LOGOS HOVERING OVER TOP IN CLEAR VIEW
PICTURE OF HEIDI MONTAG AND BRITNEY SPEARS CHANGING THEIR
                         IMAGES
5. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“WE HAVE A 50 FUCKING LB. BAG OF FLOUR UNDER OUR DESK”
GOOGLE WAVE
6. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“LET’S MAKE A VIRAL VIDEO!!!”
VIRAL VIDEO
(NEW YORK BACKDROP FROM THE WEBSITE)
CISCO AND OLD SPICE
(GOOD BACKDROP AND THEN ON TRANSITION,
  BRING UP VIRAL VIDEO AND START PLAYING)
7. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“I CAN’T GIVE OUT COOKIES, IT’S RAINING”
SCOTT GOES TO PERU
MOVING TO OAKLAND
PERSONALITIES
EMBARRASSING
EXHAUSTING
NO RECEPTION
WEATHER
OTHER WORK
               ...
8. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“I HATE THIS IDEA AND I HATE YOU”
SONY
9. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
       (NUMBER ENTRIES)
“I’M SO OVER THIS”
ANTM


• INSERT TYRA YELLING VIDEO
10. LOOSE LEAF ON DESK
(BUILD LIST AS WE PROGRESS)
      (NUMBER ENTRIES)
“WE FORGOT BY WEEK 7 WHAT WE KNEW IN WEEK 1”
ERASER
(PINK PARRELOGRAM)
THANK YOU FOR A SUMMER WE’LL NEVER FORGET
Do You Know The Cookie Man?
Do You Know The Cookie Man?
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Do You Know The Cookie Man?

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Our final presentation for our internship within the BBH Barn. Our brief was to make something famous with the budget of $1000. View our deck to see how things turned out.

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Do You Know The Cookie Man?

  1. 1. TITLE SLIDE “Good afternoon everyone and thanks for taking the time to come and listen to our presentation. We’d like to start off with a video that shows what can happen with a lot of hard work and a good idea.”
  2. 2. CASE VIDEO (needs appropriate background)
  3. 3. DELOREAN IF ONLY WE HAD A... (IF WE HAD A TIME MACHINE AND KNOWING WHAT WE KNOW NOW, THIS IS WHAT COULD HAVE POSSIBLY BEEN ACHIEVED)
  4. 4. PICTURE OF BUSINESS CARD “THIS IS WHERE WE ARE TALKING ABOUT HOW WE ACTUALLY CAME ABOUT MEETING AND BEING INTERESTED IN SCOTT. WE TALK ABOUT HOW WE HAD GOALS OF REACHING THE PINNACLE THAT WAS DESCRIBED IN THE SPOOF VIDEO AND LET THE AUDIENCE KNOW THAT WE ARE NOW GOING TO TALK ABOUT THE STEPS IN THE PROCESS WE FAILED TO EXECUTE CORRECTLY WHICH LED TO OUR DEMISE.”
  5. 5. OUR TEN KEY TAKE AWAYS FROM OUR SUMMER AT BBH
  6. 6. “OUR OBJECTIVE IS FAILPROOF, EVERYONE LOVES COOKIES”
  7. 7. COOKIES SELFLESS ACT MAKING FRIENDS GREEN COUCH HUMAN INTERACTION CONVERSATIONS ANTI-ADVERTISING COOKIES SELFLESS ACT MAKING FRIENDS INCLUSIVITY COMMUNAL INTERACTION SELF IMPROVEMENT
  8. 8. COOKIES SELFLESS ACT MAKING FRIENDS GREEN COUCH HUMAN INTERACTION CONVERSATIONS ANTI-ADVERTISING COOKIES SELFLESS ACT MAKING FRIENDS INCLUSIVITY COMMUNAL INTERACTION SELF IMPROVEMENT
  9. 9. “SHARE COOKIES AND CONVERSATIONS” INFOGRAPHIC OF GOAL + ROLE + PARTICIPANTS
  10. 10. 1. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  11. 11. “DID YOU KNOW $5 CAN GET YOU 1000 TWITTER FOLLOWERS?”
  12. 12. EXAMPLE: SCOTT HIMSELF • AN IDIOT SAVANT ABOUT SOCIAL MEDIA WAS FAR MORE SUCCESSFUL • SCREENSHOTS OF HIS NUMBERS ON TWITTER AND FACEBOOK • SCREEN SHOT OF HIS SITE • SCOTT UNDERSTOOD THAT HIS IDEA WAS ABOUT PEOPLE, NOT PROFILE SO HE UNDERSTOOD THE ROLE DIDTIAL PLATFORMS PLAYED. THAT IS WHY HIS SITE IS UGLY AND TERRIBLE. BUT IT SERVES IT’S MINIMAL PURPOSE. IT IS ACTUALLY ALMOST BRILIIANT IN THE WAY SCOTT MAKES YOU HATE THE DIGITAL WORLD OF THE INTERNET WHEN YOU LOOK AT HIS SITE. • THEY MAY NOT LOOK LIKE A LOT, BUT KEEP IN MIND HE DID IT BY HIMSELF WITH NO TRAINING, NOTHING EXCEPT A GREEN COUCH AND TUPPERWARE IN LESS THAN 2 MONTHS
  13. 13. C’MON L’BRON (LOGO AND SUPPLEMENTAL PICTURES)
  14. 14. 2. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  15. 15. “BBH LOVES OUR COOKIES! SURELY EVERYONE ELSE WILL!”
  16. 16. AIR CONDITIONING FAMILIARITY MANDATORY FRIENDLINESS CLEANLINESS ACCOUNTABILITY REAL WEATHER STRANGERS SKEPTICISM FEAR DIRTY
  17. 17. SNAKES ON A PLANE
  18. 18. 3. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  19. 19. “WHO WOULDN’T WANT TO BAKE COOKIES?”
  20. 20. a ch el R ia T r ic & CHART SHOWING A HUGE GROUP OF PEOPLE (PROBABLY ICONS) AND THEN RACHEL AND TRICIA POPPING OUT OF THE GROUP AS THE ONLY TWO WHO HELPED
  21. 21. 2/146 ≈ 1%
  22. 22. FACELESS 1/9/90 CIRCLES BECOMING THE THREE DESCRIPTIONS THAT YOUTUBE HAS AND HAVE THE YOUTUBE LOGO APPEAR ABOVE (BUILD)
  23. 23. FACELESS 1/9/90 CIRCLES BECOMING THE THREE DESCRIPTIONS THAT YOUTUBE HAS AND HAVE THE YOUTUBE LOGO APPEAR ABOVE (BUILD)
  24. 24. 4. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  25. 25. “HEY, DO YOU KNOW THAT OTHER GUY WITH THE GREEN COUCH”
  26. 26. BOTH WEBSITES THAT WE CREATED IN THE BACKGROUND, LOW OPACITY, WITH THEIR RESPECTIVE LOGOS HOVERING OVER TOP IN CLEAR VIEW
  27. 27. PICTURE OF HEIDI MONTAG AND BRITNEY SPEARS CHANGING THEIR IMAGES
  28. 28. 5. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  29. 29. “WE HAVE A 50 FUCKING LB. BAG OF FLOUR UNDER OUR DESK”
  30. 30. GOOGLE WAVE
  31. 31. 6. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  32. 32. “LET’S MAKE A VIRAL VIDEO!!!”
  33. 33. VIRAL VIDEO (NEW YORK BACKDROP FROM THE WEBSITE)
  34. 34. CISCO AND OLD SPICE (GOOD BACKDROP AND THEN ON TRANSITION, BRING UP VIRAL VIDEO AND START PLAYING)
  35. 35. 7. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  36. 36. “I CAN’T GIVE OUT COOKIES, IT’S RAINING”
  37. 37. SCOTT GOES TO PERU MOVING TO OAKLAND PERSONALITIES EMBARRASSING EXHAUSTING NO RECEPTION WEATHER OTHER WORK = PLAN BETTER HATE BAKING ...
  38. 38. 8. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  39. 39. “I HATE THIS IDEA AND I HATE YOU”
  40. 40. SONY
  41. 41. 9. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  42. 42. “I’M SO OVER THIS”
  43. 43. ANTM • INSERT TYRA YELLING VIDEO
  44. 44. 10. LOOSE LEAF ON DESK (BUILD LIST AS WE PROGRESS) (NUMBER ENTRIES)
  45. 45. “WE FORGOT BY WEEK 7 WHAT WE KNEW IN WEEK 1”
  46. 46. ERASER (PINK PARRELOGRAM)
  47. 47. THANK YOU FOR A SUMMER WE’LL NEVER FORGET

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