Estate Agency Presentation - Damon Segal

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Presentation by Damon Segal of Emotio Design Group on Estate Agent Marketing. System shown is Intenix EA system, an integrated advanced Estate Agent solution for building and marketing websites on.

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Estate Agency Presentation - Damon Segal

  1. 1. e.mo.tio - noun [ih-moh-tee-oh] ESTATEAGENT MARKETING by Damon Segal Expert Council Looks easy on paper www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  2. 2. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a MARKETING TACTICS www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  3. 3. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a MARKETING TACTICS SEARCH www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  4. 4. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a MARKETING TACTICS SEARCH SOCIAL www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  5. 5. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a MARKETING TACTICS SEARCH SOCIAL EMAIL www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  6. 6. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a MARKETING TACTICS SEARCH SOCIAL EMAIL PPC www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  7. 7. e.mo.tio - noun [ih-moh-tee-oh] CURRENT PICTURE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  8. 8. e.mo.tio - noun [ih-moh-tee-oh] CURRENT PICTURE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  9. 9. e.mo.tio - noun [ih-moh-tee-oh] CURRENT PICTURE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  10. 10. e.mo.tio - noun [ih-moh-tee-oh] ONE OF MANY HOW DO YOU STAND OUT www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  11. 11. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  12. 12. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  13. 13. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  14. 14. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  15. 15. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  16. 16. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  17. 17. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  18. 18. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. • Shopping: Google Shopping. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  19. 19. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. • Shopping: Google Shopping. • Books: Google Books www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  20. 20. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. • Shopping: Google Shopping. • Books: Google Books • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  21. 21. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. • Shopping: Google Shopping. • Books: Google Books • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  22. 22. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Flights: Google Flight Search. • Maps: Google Maps. • Videos: Googles Video Search. • News: Google News. • Shopping: Google Shopping. • Books: Google Books • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  23. 23. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Flights: Google Flight Search. • Maps: Google Maps. • Discussions: groups, forums, and • Videos: Googles Video Search. question-and-answer sites. • News: Google News. • Shopping: Google Shopping. • Books: Google Books • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  24. 24. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Flights: Google Flight Search. • Maps: Google Maps. • Discussions: groups, forums, and • Videos: Googles Video Search. question-and-answer sites. • News: Google News. • Recipes: Cooking info • Shopping: Google Shopping. • Books: Google Books • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  25. 25. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Flights: Google Flight Search. • Maps: Google Maps. • Discussions: groups, forums, and • Videos: Googles Video Search. question-and-answer sites. • News: Google News. • Recipes: Cooking info • Shopping: Google Shopping. • Applications: Mobile devices • Books: Google Books and desktop. • Places: Google+ Local. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  26. 26. e.mo.tio - noun [ih-moh-tee-oh] NEW SEARCH Search Engine Marketing covers more than just Keywords • Web: By default • Blogs: Google Blog Search.. • Images: Google Images. • Flights: Google Flight Search. • Maps: Google Maps. • Discussions: groups, forums, and • Videos: Googles Video Search. question-and-answer sites. • News: Google News. • Recipes: Cooking info • Shopping: Google Shopping. • Applications: Mobile devices • Books: Google Books and desktop. • Places: Google+ Local. • Patents: Google Patent Search. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  27. 27. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  28. 28. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  29. 29. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  30. 30. e.mo.tio - noun [ih-moh-tee-oh] JUST BECAUSE WE THINK WE KNOW WHAT WE NEED, IT DOESN’T MEAN THAT’S WHAT OUR CLIENTS ARE LOOKING FOR www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  31. 31. e.mo.tio - noun [ih-moh-tee-oh] BUYING PROPERTY www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  32. 32. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SMALL DIFFERENCES Keyword Compe++on Local  Monthly  Searches   property  for  sale 0.59 5000000 properties  for  sale 0.6 4090000 houses  sale 0.55 3350000 house  for  sale 0.56 2240000 home  for  sale 0.61 2240000 flats  for  sale 0.64 1220000 land  for  sale 0.64 1000000 apartments  for  sale 0.64 673000 property  sales 0.58 201000 bungalows  for  sale 0.53 201000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  33. 33. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SMALL DIFFERENCES Keyword Compe++on Local  Monthly  Searches   property  for  sale 0.59 5000000 properties  for  sale 0.6 4090000 houses  sale 0.55 3350000 Afor  sale primary0.56 house   single search term is 2240000 only worth about 1,000 visitors, the home  for  sale 0.61 2240000 flats  for  sale 0.64 1220000 value is in the long tail phrases land  for  sale 0.64 1000000 apartments  for  sale 0.64 673000 property  sales 0.58 201000 bungalows  for  sale 0.53 201000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  34. 34. e.mo.tio - noun [ih-moh-tee-oh] RENTING PROPERTY www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  35. 35. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SMALL DIFFERENCES Keyword Compe++on Local  Monthly  Searches property  to  rent 0.73 2740000 property  for  rent 0.73 2740000 property  rent 0.73 2740000 rent  a  property 0.73 2740000 rent  property 0.73 2740000 property  to  rent  in 0.73 2740000 proper+es  to  rent 0.74 2240000 proper+es  for  rent 0.74 2240000 houses  to  rent 0.73 2240000 homes  to  rent 0.75 2240000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  36. 36. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SMALL DIFFERENCES Keyword Compe++on Local  Monthly  Searches property  to  rent 0.73 2740000 property  for  rent 0.73 2740000 property  rent 0.73 2740000 rent  a  property 0.73 2740000 rent  property 0.73 2740000 property  to  rent  in 0.73 2740000 proper+es  to  rent 0.74 2240000 proper+es  for  rent 0.74 2240000 houses  to  rent 0.73 2240000 homes  to  rent 0.75 2240000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  37. 37. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a WHYNOT COMPETE Keyword Compe++on Local  Monthly  Searches   property  to  let 0.73 2240000 proper+es  to  let 0.74 1830000 homes  to  let 0.76 1830000 houses  to  let 0.74 1500000 house  to  let 0.72 1220000 leHngs 0.36 1220000 flats  to  let 0.75 1220000 leHng  agents 0.68 368000 property  leHng 0.73 368000 home  to  let 0.67 368000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  38. 38. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a WHYNOT COMPETE Keyword Compe++on Local  Monthly  Searches   property  to  let 0.73 2240000 YOUR AD proper+es  to  let 0.74 1830000 homes  to  let 0.76 1830000 houses  to  let 0.74 1500000 house  to  let 0.72 1220000 leHngs 0.36 1220000 flats  to  let 0.75 1220000 leHng  agents 0.68 368000 property  leHng 0.73 368000 home  to  let 0.67 368000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  39. 39. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a WHYNOT COMPETE Keyword Compe++on Local  Monthly  Searches   property  to  let 0.73 2240000 YOUR AD proper+es  to  let 0.74 1830000 homes  to  let 0.76 1830000 houses  to  let 0.74 1500000 house  to  let 0.72 1220000 leHngs 0.36 1220000 flats  to  let 0.75 1220000 leHng  agents 0.68 368000 property  leHng 0.73 368000 home  to  let 0.67 368000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  40. 40. e.mo.tio - noun [ih-moh-tee-oh] SELLING PROPERTY www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  41. 41. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SEARCH BEHAVIOUR Keyword Compe++on Local  Monthly  Searches   estate  agents 0.27 4090000 estate  agent 0.26 3350000 estate  agent  in 0.27 3350000 property  estate  agents 0.31 368000 estates  agents 0.22 165000 real  estate  agents 0.5 60500 estate  agents  uk 0.51 49500 uk  estate  agents 0.51 49500 commercial  estate  agents 0.79 33100 green  estate  agents 0.2 33100 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  42. 42. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a GETTING VALUATIONS Keyword Compe++on Local  Monthly  Searches   house  value 0.58 135000 value  of  property 0.55 135000 property  value 0.55 135000 home  value 0.57 135000 value  house 0.58 135000 value  of  house 0.58 135000 value  property 0.55 135000 value  a  property 0.55 135000 my  house  value 0.72 33100 value  my  house 0.72 33100 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  43. 43. e.mo.tio - noun [ih-moh-tee-oh] GETTING LANDLORDS www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  44. 44. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a CLEAR MEANING  Keyword    Compe++on    Local  Monthly  Searches   rent  my  flat 0.78 2400 rent  my  house 0.69 12100 let  my  flat 0.63 480 let  my  house 0.56 2900 houses  rent 0.73 2240000 rent  out  my  house 0.65 3600 rental  homes 0.79 301000 apartments  for  rent 0.78 1220000 rent  house 0.72 1830000 rental  houses 0.71 368000 www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  45. 45. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a EASY PHRASES Keyword Compe++on Local  Monthly  Searches   estate  agent  in  bath 0.3 5400 estate  agent  in  sussex 0.6 8100 estate  agent  in  newcastle 0.45 9900 estate  agent  in  liverpool 0.52 9900 estate  agent  in  glasgow 0.68 8100 estate  agent  in  manchester 0.66 12100 estate  agent  in  kent 0.53 18100 estate  agent  in  london 0.8 74000 estate  agent  in  pinner -­‐ -­‐ estate  agent  in  herts -­‐ -­‐ www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  46. 46. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a EASY PHRASES Keyword Compe++on Local  Monthly  Searches   estate  agent  in  bath 0.3 5400 estate  agent  in  sussex 0.6 8100 estate  agent  in  newcastle 0.45 9900 estate  agent  in  liverpool 0.52 9900 Aagent  in  glasgow search could represent estate   single local 0.68 8100 500 to 2,000 visits per location estate  agent  in  manchester 0.66 12100 estate  agent  in  kent 0.53 18100 estate  agent  in  london 0.8 74000 estate  agent  in  pinner -­‐ -­‐ estate  agent  in  herts -­‐ -­‐ www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  47. 47. e.mo.tio - noun [ih-moh-tee-oh] 1%2% 2% VALUATIONS SOURCES 2% 4% 5% GOOGLE DIRECT EMAIL 11% REFERRAL BING ORGANIC YAHOO ORGANIC 73% ASK ORGANIC REFERRAL www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  48. 48. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SEARCH TRENDS www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  49. 49. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a SEARCH TRENDS www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  50. 50. e.mo.tio - noun [ih-moh-tee-oh] QUICK OPINIONS It takes 1/20th of a second to form an opinion on a website www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  51. 51. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  52. 52. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  53. 53. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  54. 54. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  55. 55. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  56. 56. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  57. 57. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  58. 58. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  59. 59. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  60. 60. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  61. 61. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  62. 62. e.mo.tio - noun [ih-moh-tee-oh] BY DESIGN Website design should not happen by accident www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  63. 63. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  64. 64. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  65. 65. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  66. 66. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  67. 67. e.mo.tio - noun [ih-moh-tee-oh] UNDERSTANDING AUDIENCES www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  68. 68. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  69. 69. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  70. 70. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  71. 71. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  72. 72. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  73. 73. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  74. 74. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  75. 75. e.mo.tio - noun [ih-moh-tee-oh] MANAGING& TRACKING www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  76. 76. e.mo.tio - noun [ih-moh-tee-oh] SOCIAL STRATEGY www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  77. 77. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  78. 78. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  79. 79. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  80. 80. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  81. 81. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  82. 82. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  83. 83. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  84. 84. e.mo.tio - noun [ih-moh-tee-oh] ABOUT TWITTER www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  85. 85. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  86. 86. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  87. 87. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  88. 88. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  89. 89. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  90. 90. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  91. 91. e.mo.tio - noun [ih-moh-tee-oh] Call to Action www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  92. 92. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Call to Action www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  93. 93. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  94. 94. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Create short links www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  95. 95. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Create short links Target Influencers www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  96. 96. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Create short links Ask for Retweets when appropriate Target Influencers www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  97. 97. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Make it engaging Create short links Ask for Retweets when appropriate Target Influencers www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  98. 98. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Make it engaging Allow space for old style retweets Create short links Ask for Retweets when appropriate Target Influencers www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  99. 99. e.mo.tio - noun [ih-moh-tee-oh] [OPINION] [PRESENTATION] [SLIDES] [PICS] [VIDEO] [NEWS] Tell them what they will get Use #hashtags Call to Action Make it engaging Allow space for old style retweets Create short links Ask for Retweets when appropriate Target Influencers www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  100. 100. e.mo.tio - noun [ih-moh-tee-oh] USING FACEBOOK www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  101. 101. e.mo.tio - noun [ih-moh-tee-oh] FACEBOOK STATS UK www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  102. 102. e.mo.tio - noun [ih-moh-tee-oh] FACEBOOK STATS UK There are over 1.3 billion visits to Facebook a month - 1 in 6 page views www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  103. 103. FACEBOOK STATS UK equals 10 million hoursFriday, 28 September 12
  104. 104. FACEBOOK STATS UK equals 10 million hoursFriday, 28 September 12
  105. 105. FACEBOOK STATS UK equals 10 million hoursFriday, 28 September 12
  106. 106. FACEBOOK STATS UK equals 10 million hours 500 million hours are spent on Facebook in the UK every month.Friday, 28 September 12
  107. 107. e.mo.tio - noun [ih-moh-tee-oh] 2010 © www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  108. 108. e.mo.tio - noun [ih-moh-tee-oh] 2010 © www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  109. 109. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  110. 110. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  111. 111. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? • How many times should I post per day? Unsubscribes vs Engagement www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  112. 112. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? • How many times should I post per day? Unsubscribes vs Engagement • What type of content elicits the most interaction? www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  113. 113. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? • How many times should I post per day? Unsubscribes vs Engagement • What type of content elicits the most interaction? • Should I ask fans to Like or Comment on my posts? www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  114. 114. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? • How many times should I post per day? Unsubscribes vs Engagement • What type of content elicits the most interaction? • Should I ask fans to Like or Comment on my posts? • Should I ask my fans questions? www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  115. 115. e.mo.tio - noun [ih-moh-tee-oh] CONSIDER THIS • When’s the best time to post? • How many times should I post per day? Unsubscribes vs Engagement • What type of content elicits the most interaction? • Should I ask fans to Like or Comment on my posts? • Should I ask my fans questions? • How long should my status messages be? www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  116. 116. e.mo.tio - noun [ih-moh-tee-oh] BEST TIME www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  117. 117. e.mo.tio - noun [ih-moh-tee-oh] BEST TIME www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  118. 118. e.mo.tio - noun [ih-moh-tee-oh] HOW MANY The more you post in Facebook the more engagement you have but the more unsubscribes you get. It’s all about balance. www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  119. 119. e.mo.tio - noun [ih-moh-tee-oh] POST TYPE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UKFriday, 28 September 12
  120. 120. e.mo.tio - noun [ih-moh-tee-oh] 2 Image Posts 1 5 Link Posts 3 Video Posts 4 Gallery Posts Status Posts www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  121. 121. e.mo.tio - noun [ih-moh-tee-oh] M.O. RELEVANCE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  122. 122. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  123. 123. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  124. 124. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  125. 125. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  126. 126. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  127. 127. e.mo.tio - noun [ih-moh-tee-oh] EMAIL ME www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  128. 128. e.mo.tio - noun [ih-moh-tee-oh] DEFINE AUDIENCE www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  129. 129. e.mo.tio - noun [ih-moh-tee-oh] DEFINE AUDIENCE ABC Estate Agent Guide to Buying a House Guide to Selling a House How to be a great tenant How to be a great landlord Industry News Free Valuation www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  130. 130. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  131. 131. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  132. 132. e.mo.tio - noun [ih-moh-tee-oh] www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  133. 133. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a INVESTMENT RETURN more than 50% of consumers make purchases as a direct outcome of email. Sources -Direct Marketers Association / ExactTarget www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  134. 134. e.mo.tio - noun [ih-moh-tee-oh] Comments: This is a INVESTMENT RETURN more than 50% of consumers make purchases as a direct outcome of email. £44.42 — The estimated return on £1 invested in email marketing in 2011. Sources -Direct Marketers Association / ExactTarget www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050Friday, 28 September 12
  135. 135. e.mo.tio - noun [ih-moh-tee-oh] Expert Council Global Marketing Network The new home of marketing www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 www.twitter.com/damonsegal www.facebook.com/emotiodesign www.linkedin.com/in/damonsegalFriday, 28 September 12

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