In 2010 DECODE conducted a quantitative study (DECODING DIGITAL FRIENDS) focusing on how young people (ages 15 – 34) use social media and other digital communication technologies.
The study was conducted in Canada, the U.S., and the U.K.
The sample size was n > 1,000 for each country.
A person had to be a social media user in order to be included.
This quiz highlights a few of the interesting gender-related insights this data revealed.