The DEC Education: Go to Market Strategy
by The Dallas Entrepreneur Center on Sep 18, 2013
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ABOUT THE CLASS ...
ABOUT THE CLASS
This class will walk you through the steps for creating a go-to-market plan of action, exploring the key elements of a go to market strategy: scope, scale and budget. How do you stay prioritized and stay focused? Determine what needs to go into an MVP and learn how to create pricing models and time to revenue scenarios. Learn the importance of iterating and how to constantly work to better serve your customers. Explore quantifying the market need - what is available vs. what is addressable.
To obtain an understanding of current customer perceptions, behaviors and needs.
To provide structure behind creating a brand value proposition.
To identify target customers and product or services portfolio for each target customer.
To establish strategies for promoting and selling your products or services to target customers.
To discuss and demonstrate the importance of MVP (minimum viable product) and the importance for getting to market with a product and then refining it.
To understand the difference between nice-to-have and have-to-have.
ABOUT THE INSTRUCTOR, Dana Brown
Dana Brown is the Founder and CEO at The Octane Group, a management consulting firm dedicated to helping businesses maximize their performance. With a 20-year technology industry career, Dana has an expertise in corporate and product strategy, marketing, mergers and acquisitions, and investor relations. Prior to founding The Octane Group, Dana served as Chief Marketing & Business Development Officer for Ignite Technologies, leading the efforts in market strategy, branding, product positioning and messaging, and strategic alliances. She has also served as President and Chief Executive Officer at Ipsum Networks, a privately held company that developed route analytics solutions to optimize IP traffic within corporate enterprise and telecommunications networks. Dana led Ipsum to be positioned as Cisco’s preferred partner for routing analytics.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co.
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