ABOUT THE CLASS
This class, taught by SMU Advertising Lecturer Dev Gupta, will walk you through the design process for building better products. This class is for the non-designer, to understand the importance of creating great user experiences. Learn how to lead a design team to stay focused on the greater vision of your company through clear communication, business goals and ease of use.
To establish a clear understanding of the product value proposition before diving in to the design process.
To learn how to build a functional spec and business requirements through product roadmaps and wireframes.
To establish strategies for building out content strategy - both internal and external.
To discuss and demonstrate the importance of wireframing, user flow and prototyping before going into the actual visual design and development.
To walk away with a better understanding as to why better designed products succeed, and learn how to set the bar higher for your own product design.
ABOUT THE INSTRUCTOR, Dev Gupta
Dev Gupta teaches creating advertising art direction and copywriting. Before joining SMU, he worked as an art director and freelance interactive designer at various New York and Dallas agencies. He holds a Masters in Advertising and Bachelors of Finance from The University of Texas. His work has been featured in and honored by Wired Magazine, GQ, The One Club, Mashables and TechCrunch. When he is not teaching he consults with agencies, tech start-ups and fortune 500 companies.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
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