Crafting Your Elevator Pitch

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It is critical to have a compelling pitch. Pitching means capturing your audience by telling a great story, knowing your material and having a simple ask at the end of your pitch. You might be asking for funding, a sale, or just simply, a follow up meeting. The DEC has created a 3-week pitch program that helps refine and practice your pitch - both your elevator pitch and a 10-minute pitch. The Pitch Practice Winter program is sponsored by Microsoft Bizspark.

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Crafting Your Elevator Pitch

  1. 1. CRAFTING YOUR ELEVATOR PITCH W E E K 1 : P I T C H P R O G R A M P R E S E N T E D S P O N S O R E D B Y B Y
  2. 2. What is an elevator pitch? Accidental meeting with someone important in an elevator. By the time the elevator ride is over, you have compelled them with your business concept and the conversation continues or a business card is exchanged.
  3. 3. Let’s break it down 60-seconds Break the ice Less is more Crafting a clear statement Enough to know what you’re talking about Get them to care enough to continue the conversation
  4. 4. Who is your audience? Customers Investors Partners Sponsors Peers Friends and Family
  5. 5. Pitch Formula My company, [company name], is solving [a problem] by providing [advantage], to help [target] accomplish [target’s goal], with [unique value proposition].
  6. 6. Business Model Formula We make money by selling to [size of market] who need [benefit].
  7. 7. 10 tips for elevator pitch 1. Get to the point. 2. Be natural. 3. Make it exciting. 4. Avoid too much detail. 5. Don’t get too technical.
  8. 8. 10 tips for elevator pitch 6. Avoid buzzwords. 7. Tailor to your audience. 8. Relax. 9. Practice. 10. Follow up.
  9. 9. Example: Flat-Club My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing social networks to create trust. Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches
  10. 10. Example: Mocku.ps My company, Mocku.ps, is developing a Web application to help product design teams quickly share mockups, precisely communicate and collaboratively refine design ideas with dead simple drag and drop tools. Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches
  11. 11. LET’S PRACTICE

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