PROTOTYPE CLAUDIO PINHANEZ From November 1994 to March 1996, he wrote the first documented online journal while he was at MIT. JUSTIN HALLStarted blogging in 1994, and wasnamed “The Founding Father ofPersonal Blogging” by the New YorkTimes in 2004.
INVENTIONJOHN BARGER Coined the term “weblog” to describe his action of “logging the web” as he surfed the internet. His web site, Robot Wisdom, was one of the earliest blog sites.PETER MERHOLZ Coined the term “blog” after jokingly tossing the phrase “we blog” on his site, peterme.com
COMMERCIAL MARKETSEconomic downturn hasdriven marketing andadvertising groups toutilize social media,including blogs, to remaincompetitive.
SUPERVENING SOCIAL NECESSITY POLITICAL SAVVY Blogging has become a tool for social and political activism
SUPPRESSION OF RADICAL POTENTIAL COMMERCIAL SUPPRESSION
SUPPRESSION OF RADICAL POTENTIAL POLITICAL SUPPRESSION Journalists who blog are not protected under the SHIELD law
Suppression of Radical Potential:Political Suppression International powers suppress access to online communication tools POST
MEDIA USES AND EFFECTS 1. To give opinions express oneself 2. To seek and report information 3. Participate in a community 4. To document daily life
MEDIA USES AND EFFECTS DIFFUSION Blogs evolved from diaries to conversational mechanisms
Diffusion “Bandwagon Effect” The introduction of the BLOGROLL, expanding the community of bloggers by allowing them to hyperlink to each other’s content. POST
MEDIA USES AND EFFECTS Increase in widespread broadband internet access and personal computers in homes DIFFUSION
DIFFUSION HTML + CSS + MOBILE DEVICES HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) allowed people to program or customize their own blogs. The growing popularity of mobile devices and ease of access contributed to the popularity of microblogging.
REDUNDANCIES THE BLOG? GROWING POPULARITY OFMICROBLOGGING AND VLOGGING COULD TURN THE FULL-BLOWN BLOG INTO A REDUNDANCY
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