CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
The CxO Group Whitepaper
8 Step Revenue Growth Strategy
Integrating……
Sales, Marketing, Business Strategies and Financial Performance to
Maximize Corporate Revenue Growth
www.RevenueGrowthStrategy.com
Copyright © The CxO Group and Value Forward Network. All rights reserved.
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
360° Business Success Program Overview
The Value Forward 360° Business Model Success Program is a compressive
detailed program designed to help companies integrate financial management,
marketing, strategy and sales into one outbound revenue capture program that
can be measured, tracked and benchmarked to increase revenue. Through our
program, we evaluate your business from your prospect’s point of view, then
from the management team’s point of view, and then recommend specific
detailed action steps to close the gap between how you see yourself and how
prospects see you. Once these recommendations are made and implemented,
we then train your sales and marketing teams based on these recommendations.
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
In this market, it is eat . . . or be eaten!!
Today, most product and service firms pull their value behind them and force
their company into a commodity position with their competitors. When executives
say, "We have great service," "we are customer centric," or "our offerings are the
best," - they sound just like their competition.
When you market and sell like your competitors - you become identical to your
competitors... and you have to price your product or service equal to or less than
your competitors.
Instead, Put Your Business Value In Front of You
To grow your firm in this market, you need to integrate your sales, marketing, and
strategy programs into one outbound revenue capture approach focused on
communicating your business value up front so prospects see you differently
than your competition.
Build a Replicable, Scalable, Premeditated Revenue Growth Process
Through our program, we assess and evaluate your business from your
prospect’s point of view, then from the management team’s point of view. Using a
holistic 360° approach, we assess and make strategic and tactical
recommendations on your marketing, branding, strategy, sales process, sales
management, operations, product service pricing and naming, business metrics,
management reporting, compensation plans, company name, marketing gap
analysis, partnerships, new business opportunities and more.
Then, using our copyrighted methodology, we advise CxO’s on specific detailed
action steps to implement and close the gap between how you see yourself and
how prospects see you, consult with management staff on best practices and
train sales and marketing teams with custom fit programs based on our
recommendations. Once, implemented, these tactics and strategies put your
business value in front of you so your prospects see you differently than your
competition and take action steps to buy…
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
8 Step Revenue Growth Program Details
8 step methodology to build a replicable and scalable revenue growth process to grow your
business and increase success.
Planned revenue growth starts with defining your targeted prospect's
needs and understanding how they perceive your business value.
To grow your business successfully year over year without just relying on a one-
time purchase anomaly from a large key account or hoping your largest client just
increases their orders, you need to build a business operating model designed
for growth.
Through our best practices research at the Value Forward Group, we have
identified an 8 step methodology to build a replicable and scalable revenue
growth process to increase success.
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
How many steps have you thought through?
These eight steps when implemented together maximize your business process
of revenue capture. When each step is addressed in a silo approach, your
corporate growth success diminishes.
We’ve put together some questions to help you get on track with your strategy.
When you try to answer these questions, are you guessing? Are you tied
emotionally or financially to your observations?
Step 1: Market and Value Gap Identification
Do you know what your market gap opportunities are and what your current
business value identification is? Often corporate divisions, new product/service
lines, and private companies are launched based on the gut feeling of the
management team and/or the founder?
What is your value? Do know why people buy and don't buy?
Step 2: Operations Model Review and Best Practices Adjustment
Have you analyzed your operations or delivery capabilities for growth? Is your
operations or services department holding back your sales and marketing
success? Is your operations department an asset or a competitor?
Step 3: Strategy Model Review and Best Practices Adjustment
Have you analyzed your current strategy model for growth potential and best
practices? Are you selling red shoes (because you overspent on R&D or
inventory) to a blue shoes market? To learn more about the 8 Step Revenue
Growth Strategy, consider attending The CxO Group Business Growth
Workshop.
Visit this link for more information
http://www.thecxogroup.com/intro-revenue-growth.htm.
Step 4: Financial Management Review and Best Practices Adjustment
Are you managing your company by business and financial metrics? Is your
management team knowledgeable about your industry or are they just
ambivalent? Growth can be attained for those who manage metrically -- those
who don’t will get the same results that they got last year . . . and may not be
around next year.
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
Step 5: Marketing Model Review and Best Practices Adjustment
What is your marketing model? Does your website create website traffic and
generate enough sales leads? Do you just keep going to tradeshow after
tradeshow spending money and hoping for qualified leads? Do you know how to
track marketing return on investment? Is your marketing a planned process or a
reactive process?
Step 6: Sales Management Model Review and Best Practices Adjustment
Does your sales management approach operate on metrics and key business
drivers? Do you make up your sales quotas and targets in the backroom? Is your
sales process replicable and based on best practices?
Step 7: Sales Process Review and Best Practices Adjustment
Does your sales team feel they are a silo or part of a team process? Does your
sales team hunt for new business? Do they cold call? Is your sales team lead or
fed?
Step 8: Business Department Alignment, Gaps Closed and Integrated
Together Into One Outbound Revenue Capture Program
Can you access the business growth gaps between your departments? In your
company, is revenue capture a company responsibility . . . or the sales team's
responsibility?
Each of these eight steps is critical in building a business growth infrastructure
and strategic process focused on profitable growth.
The CxO Group’s Value Forward Business Growth System is where you can
learn to apply the latest strategies to grow your business using our planned
8 step process. You can learn more about the Value Forward Revenue Growth
System at http://www.thecxogroup.com/intro-revenue-growth.htm. You may also
call us at (972) 727-6880 or email us at info@thecxogroup.com .
In this market, it is hunt now . . . or be eaten later!
http://www.RevenueGrowthStrategy.com
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880

CxO Coaching / Business Performance Improvement
www.thecxogroup.com
972-727-6880
About The CxO Group, LLC
The CxO Group, LLC is a managing consulting partner of the Value Forward
Network, one of the world's largest management consulting groups focused on
helping companies increase corporate revenue capture.
Our management team is made up of former CEOs, VPs of Sales, VPs of
Marketing, VPs of Operations, Senior Management and Serial Entrepreneurs that
leverage a hybrid advisement model to help drive company’s success. We are
CEO Coaches, Executive Consultants and a Training Firm all in one.
Using the copyrighted Value Forward method, we integrate marketing
methodology, sales process, financial metrics, corporate strategy and operations
into one outbound revenue capture program to help companies grow.
We advise CEOs on action steps to take to grow revenues, consultant with
management staff on best practices and train sales, sales management and
marketing teams on tactics and strategies that work.
The firm specializes in Sales Team and Sales Management Training, Marketing
Methodology & Planning, Strategic Planning & Financial Analysis, Website
Marketing Strategies, Executive and Entrepreneur Coaching, Business
Development, "Sales & Marketing" Balanced Scorecards and Business Growth
Strategies for growth-directed companies seeking to increase revenue
capture
During the last seven years, The Value Forward Group has worked with over 500
product and service-based companies creating these programs. We work with a
diverse mix of product and service-based companies including small and mid-tier
businesses, global 100 companies, family run businesses, associations, venture
capital funded businesses, strategic partner focused players, privately-held
companies and start-ups.
The CxO Group, LLC © Copyright 2008
STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES
The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880