Presentation Secrets
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A short intro for the book Presentation Secrets.

A short intro for the book Presentation Secrets.

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  • Aprenda com a nova série: 50 e POUCAS DICAS https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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Presentation Secrets Presentation Transcript

  • 1. PresentationSECRETS a book by Alexei Kapterev
  • 2. Hi. I’m Alexei.SOME OTHER GUY ALEXEI KAPTEREV
  • 3. I live in Moscow and I teach at theMoscow University’s business school
  • 4. 4 year s ago I pub lisheda pr esen tation Slideshare on
  • 5. As se TV! en onW hich became one the world’s most popular presentation about presentations (funny, yes)
  • 6. B ut letme makea small confession...
  • 7. Back then Iwasn’t reallymuch of aguru myself
  • 8. I was justmaking myfirst steps
  • 9. But when “Death by Powerpoint” went viral, lotsof people came to me asking for helP!
  • 10. I had nochoice butto becomean expert
  • 11. Q: So, 4 years later, do we still suffer from Death by Powerpoint? YES.A:
  • 12. Most presentations still have:Incomprehensible Lousy Sleep-inducing structure slides delivery
  • 13. TypicalstructureYou cannot summarize the argumentNo answer to the question “why bother?”No story arc — just tons of facts
  • 14. Typical slides (it did get a bit better, but still…)Too much text and dataAesthetics? What’s “aesthetics”?Pictures for the sake of pictures
  • 15. Typical delivery Talking to the mic, not to the audience Mo-no-to-ny-mo-no-to-ny-mo-no-to-ny Scripted, canned… inauthentic
  • 16. What is still wrong?
  • 17. Bad presenters share either of the 2 extreme beliefs: orIt’s voodoo magic, You can do it you have to be by following born with it “3 simple rules”
  • 18. areOK, presentationsdifficult(This is true and I’m notgonna lie to you on this)
  • 19. It m ight SEEM likeyou have to become: Scriptwriter YOU Designer Actor
  • 20. But afterdoing it myself I’m convinced:EVERYONECAN DO IT
  • 21. 4 RULEIt’s just NEVER PRESE a matter of 1. Don’t e“simple rules”. 2. Use san 3. Avoid uFor example… 4. Always
  • 22. The rule“Use pictures not words”often leads to irrelevant,cheesy slides
  • 23. So I suggest adopting3 PRINCIPLES (not rules):Focus Contrast Unity
  • 24. Focus Contrast Unity Our attention is limited, so weshould FOCUS only on few things and leave out the rest.
  • 25. Focus Contrast UnityWe can truly understand facts only in CONTRAST to other facts.
  • 26. Focus Contrast Unity By working from a SINGLE UNIFIED METAPHORyou achieve internal consistency.
  • 27. Theory pracTice Now, principles are easy. Applying them is hard.Let me give you some examples.
  • 28. Structure 1st point 2 nd point GOAL 3 rd point 4 th point Ideally, a presentation should haveONE GOAL supported by 3-5 KEY POINTS.
  • 29. Slides LARGE BIG STATEMENT PICTURE • Much • Smaller • Supporting KEY INDICATOR • Points A slide should have a CLEAR FOCAL POINT, something it is “about”.
  • 30. Delivery A presenter has to GUIDE the audience’s attention, making sure they can FOLLOW.
  • 31. Structure The story must describe both solutionsand PROBLEMS — otherwise it’s POINTLESS.
  • 32. Slides Best illustrations COMPARE or show things CHANGING.
  • 33. Delivery Great presenters ENGAGE * the audience. * En•gage [enˈgāj]: 1. occupy, attract, or involve 2. enter into conflict or combat
  • 34. Structure Solution + Intro Call for action Problem —The S-curve is a CLASSIC PATTERN of CHANGE. What’s the overall pattern of your story?
  • 35. Slides This font works with this object This font works with this objectWhat’s your OVERALL DESIGN METAPHOR? For this presentation it’s a whiteboard.
  • 36. Delivery Improvise Rehearse Both improvisation and rehearsal areINDISPENSABLE if you want to look authentic.
  • 37. OK, principles areimportant, but thisbook is NOT aboutthe principles.It is mostly aboutILLUSTRATIONS,EXAMPLES, CASES.
  • 38. I believe that bystudying examples youlearn to APPLY thoseprinciples CREATIVELY —and this is the secretof GREAT presentations.Get your copy ofPresentation Secrets ALEXEI KAPTEREVon WILEY.com. www.kapterev.com