My 7 principles for presentations
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  • 1. 7PRINCIPLES FORPRESENTATIONS by Alexei Kapterev
  • 2. Here are some principles that I followIn my work as a consultant and coachThey are not “effective”, “successful”or “right”This is just something I believe inYes, they come from years of experienceBut also from some books I’ve read as a childSo without further ado, principle # 1 is...
  • 3. WHATis far more important than how
  • 4. Presentations are not about actingRather, they are about being authenticWhy most coaches work on body language?Because it’s difficult to work on contentBut content is far more importantWhen speaker is comfortable with the contentBody language just comes naturally
  • 5. peer-to-peercommunication
  • 6. Presentations are not about manipulatingOther people into doing stuff for youRather, they are about communicationSame root as community, yesThey are about sharing ideasThey are about giving your audience a choiceAnd making clear what your position is
  • 7. PLEASE INTERRUPT ME
  • 8. Presentations are conversationsConversations are unpredictableSo heavily scripted presentations will suck(About 99% of the time)Are you still with me? I need your feedback.Feedback comes from laughter and applausebut also from facial expressions and questionsWe have to ask for it, notice it and react to it
  • 9. small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small printsmall print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small printsmall print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small printsmall print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small printsmall print small print small print small print small print small print small print small print small print small print small print 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  • 10. If I cannot fix it I will feature itBut I will not hide it, becauseThe audience will discover it sooner or laterThey’ll get upset and I’ll lose their trustAlso I need that problematic partTo make my story work (no problem — no story!)Strengths and weaknesses ARE the same thing
  • 11. YO U ARE THEH E RO
  • 12. In a presentation it’s ok to talk about yourselfA LOTNot because you’re awesome, but becauseBest talks come from experienceIt’s not about showing off or braggingIt’s about revealing yourselfBeing transparent and honest
  • 13. My target audience is simply“humans”
  • 14. “ Target audience” is an abstraction So talking to “target audience” is pointless Of course trying to please everyone Is equally pointless, but the trouble is With the word “please” Rather than “pleasing” we should create An emotional connection with other humans
  • 15. TECHNOLOGYMATTERS
  • 16. Speakers can accomplish a lot more by using:Slide-ware / Clicker / MicrophoneLots of people are scared of technologyBecause it feels like surrendering your controlTo something that never quite worksBut learning to handle those devicesMakes them work so much better
  • 17. WWW.KAPTEREV.COMIf these principles resonate with you,there’s a chance you’ll like the book !