Making your slides
LIGHTER
 by Alexei Kapterev
The audience often complains
about “heavy slides”
Mostly meaning by that 

“slides with too much text”
”Heavy slides” demotivate from the start.
Nobody even thinks about reading them!
The one proposed
cure is to remove
some text — but
what if we can’t?
Can we still make 

the slide “lighter”?
YesW E C A N
INFORMATION
BY REMOVING
OTHER
We can do it
• Colours
• Borders
• Decorations
• Alignment lines
• Etc.
LIKE…
EXAMPLE
Let me give you an
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17
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provided)by)the)National)Team?
Identify)
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What other benefits are 

provided by the National Team?
Identify
Sample Size
Approach
Questionnaire
Development
Assistanc...
What other benefits are 

provided by the National Team?
Identify Sample
Size Approach
Questionnaire
Development
Assistanc...
Does it look lighter to you?
As a bonus, it has more meaning!
It’s not just about text.
You can also remove:
• Bright, dark, heavy colours
• Heavy borders
• Other “visual syntax”
Omit everything superfluous 

so that the essential is shown 

to best possible advantage.
— Dieter Rams
Check him out, he’...
License: CC, Attribution, Share Alike | http://creativecommons.org/licenses/by-sa/2.5/
kapterev@gmail.com
www.kapterev.com...
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Making your slides lighter

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The audience often complains about “heavy slides” — but can you make your slides lighter without removing any text?

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Making your slides lighter

  1. 1. Making your slides LIGHTER  by Alexei Kapterev
  2. 2. The audience often complains about “heavy slides”
  3. 3. Mostly meaning by that 
 “slides with too much text”
  4. 4. ”Heavy slides” demotivate from the start. Nobody even thinks about reading them!
  5. 5. The one proposed cure is to remove some text — but what if we can’t? Can we still make 
 the slide “lighter”?
  6. 6. YesW E C A N
  7. 7. INFORMATION BY REMOVING OTHER We can do it
  8. 8. • Colours • Borders • Decorations • Alignment lines • Etc. LIKE…
  9. 9. EXAMPLE Let me give you an
  10. 10. What%other%benefits%are%provided%by%the% National%Team? 10 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring)
  11. 11. What%other%benefits%are%provided%by%the% National%Team? 10 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) It is quite heavy, right? 
 Let’s try to make it lighter.
  12. 12. What%other%benefits%are%provided%by%the% National%Team? 11 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) For one thing, we don’t 
 need that background.
  13. 13. 12 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) What%other%benefits%are%provided%by%the% National%Team?
  14. 14. 12 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) What%other%benefits%are%provided%by%the% National%Team? Ahh… Can you feel it? White is light.
  15. 15. 13 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) What%other%benefits%are%provided%by%the% National%Team?
  16. 16. 13 Identify)Sample)Size) Approach Questionnaire) Development Assistance)in)Defining) Survey)Objectives • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports Survey)Monitoring) What%other%benefits%are%provided%by%the% National%Team? Lighter still
  17. 17. 14 • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered%issues% • Format*% • Response%format* What)other)benefits)are)
 provided)by)the)National)Team? Identify) Sample)Size) Approach Questionnaire) Development Assistance)in) Defining)Survey) Objectives Survey) Monitoring)
  18. 18. 15 • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered% issues% • Format*% • Response%format* What)other)benefits)are)
 provided)by)the)National)Team? Identify) Sample)Size) Approach Questionnaire) Development Assistance)in) Defining)Survey) Objectives Survey) Monitoring)
  19. 19. 16 What)other)benefits)are)
 provided)by)the)National)Team? Identify) Sample)Size) Approach Questionnaire) Development Assistance)in) Defining)Survey) Objectives Survey) Monitoring) • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered% issues% • Format*% • Response%format*
  20. 20. 17 What)other)benefits)are)
 provided)by)the)National)Team? Identify) Sample)Size) Approach Questionnaire) Development Assistance)in) Defining)Survey) Objectives Survey) Monitoring) • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered% issues% • Format*% • Response%format*
  21. 21. 17 What)other)benefits)are)
 provided)by)the)National)Team? Identify) Sample)Size) Approach Questionnaire) Development Assistance)in) Defining)Survey) Objectives Survey) Monitoring) • State%modeling%for% trip%generation%or% activity%modeling% • Travel%demands% forecasting%or%Long% range%plans • Sample%size% • Stratification%of% sample% • Missing%data% approaches% • Coverage%issues • Oversee%the% Integration%of%% sample%and% questions%%into%the% national%program,%% • Data%progress% reports • Consider%role%of% respondent%and% interview%mode% • Cognitive%issues% • Cognitive%testing% • Administered% issues% • Format*% • Response%format* Ok, now it is boring.
  22. 22. What other benefits are 
 provided by the National Team? Identify Sample Size Approach Questionnaire Development Assistance in Defining Survey Objectives Survey Monitoring • State modeling for trip generation or activity modeling • Travel demands forecasting or Long range plans • Sample size • Stratification of sample • Missing data approaches • Coverage issues • Oversee the Integration of sample and questions into the national program, • Data progress reports • Consider role of respondent and interview mode • Cognitive issues • Cognitive testing • Administered issues • Format* • Response format* Let’s add some pictures!
  23. 23. What other benefits are 
 provided by the National Team? Identify Sample Size Approach Questionnaire Development Assistance in Defining Survey Objectives Survey Monitoring • State modeling for trip generation or activity modeling • Travel demands forecasting or Long range plans • Sample size • Stratification of sample • Missing data approaches • Coverage issues • Oversee the Integration of sample and questions into the national program, • Data progress reports • Consider role of respondent and interview mode • Cognitive issues • Cognitive testing • Administered issues • Format* • Response format* And, finally.
  24. 24. Does it look lighter to you? As a bonus, it has more meaning!
  25. 25. It’s not just about text. You can also remove: • Bright, dark, heavy colours • Heavy borders • Other “visual syntax”
  26. 26. Omit everything superfluous 
 so that the essential is shown 
 to best possible advantage. — Dieter Rams Check him out, he’s a 
 great industrial designer “
  27. 27. License: CC, Attribution, Share Alike | http://creativecommons.org/licenses/by-sa/2.5/ kapterev@gmail.com www.kapterev.com ALEXEI KAPTEREV
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