Who invented
email marketing?

It’s a mystery

But it sure
blew us away!

It was cheap!

And it was instant!

No need to target!

So they went
for quantity

13% Delivered
87% SPAM!
Source: Messaging Anti-Abuse Working Group
http://www.maawg.org/about/MAAWG_2008-Q1_Metrics_Report.pdf

Spam folders
Content filtering
Blacklists
Email blocking
Image blocking
Authentication
Reputation

1.0 2.0
Email marketing
evolved

But at ,
we’d seen it all since 1998

What makes
so efficient?

Well crafted, effective &
affordable

Feature rich:
Subscriber acquisition & management
Newsletter publishing
Automatic follow-up messages
Ability to bypass spam filters
Advanced personalization
Sophisticated reporting

More value for the money:
$ $$$

Efficient.
Easy to learn and use.

Very easy to use

Time to set up:
\"
One hour
vs.

60
\"

\"

One more thing…

Our service STICKS.

Effective Email Deliverability

Email marketing
IS rocket science

clicks
opens
bounces
inactives
deliveries
spam traps
acquisition
web traffic
subscribers
suppressions
unsubscribes
confirmations
user unknowns
spam complaints
life-cycle management

Test &
measure
Make
mistakes
Stay on
top
Re-iterate
Best
practices

We TRASH stuff that
doesn't do the job

Not just emails...
Analyze the Get user Report &
website perspective recommend

Not just service...
But advice. Great advice. Honest advice.

Broadcast efficiency?
Inbox delivery problems?
Spam complaints?
Losing subscribers?
Blacklist issues?

You will face
some tough
decisions

We will spot any issues
and recommend solutions

It’s about getting
the job done.

The perfect blend of tech
and marketing expertise