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Slide 1: Brainstorming for fun and profit Alexei Kapterev

Slide 2: Q: What is brainstorming anyway? A: I have no idea… Let’s brainstorm this!

Slide 3: Agenda ➊ What is a brainstorm? ➋ Why brainstorm? ➌ How to brainstorm?

Slide 4: What is a brainstorm? Brainstorms at INDEX by Jacob Bøtter

Slide 5: How do you get new ideas?

Slide 6: « The way to get good ideas is to get lots of ideas and throw the bad ones away. — Linus Pauling, Nobel Prize winner Frozen Brainstorm by Steve Jurvetson

Slide 7: brainstorm [breɪnstɔːm] A spontaneous group discussion to produce ideas and ways of solving problems. Oxford American Dictionaries

Slide 8: Invented by Alex Osborn around 1938

Slide 9: What did he mean? or Storm Storm

Slide 10: Why brainstorm? Brainstorms at INDEX by Jacob Bøtter

Slide 11: It helps to innovate ➊ Gather the data ➋ Brainstorm ➌ Criticise ➍ Implement

Slide 12: It’s a great way to get new ideas

Slide 13: It makes work more fun

Slide 14: « Brainstorming is ... what the clients really buy. — Ethan Rasiel, The McKinsey Way

Slide 15: How to brainstorm? Brainstorms at INDEX by Jacob Bøtter

Slide 16: ➊ The brief ➋ The people ➌ The set ➍ The process ➎ The follow-up

Slide 17: Step 1: The brief

Slide 18: « The cardinal rule of brainstorming is that you cannot do it successfully in a vacuum. — Ethan Rasiel, The McKinsey Way

Slide 20: Before starting: ➊ Prepare the fact sheet ➋ Formulate the question

Slide 21: « Brief is everything. — Steve Schildwachter, FCB Global

Slide 22: Step 2: The people

Slide 23: Not “experts only”

Slide 24: Invite different people

Slide 25: Remember: you need new ideas

Slide 26: Present them the information (and better not just in a written form)

Slide 27: The IDEO experiment Task: design a new toy

Slide 28: 3 brainstorming groups: Written brief No brief Went to a toy shop Which did the best?

Slide 29: 3 brainstorming groups: Written brief No brief Went to a toy shop Of course.

Slide 30: Step 3: The set

Slide 31: Something to write

Slide 32: Something to eat

Slide 33: Something unusual* * You know, for the atmosphere!

Slide 34: Step 4: The process

Slide 35: « The problem is never to get new ideas in, the problem is to get the old ideas out. — Dee Hock, Visa International

Slide 36: « The point of brainstorming is the generation of new ideas. So start with tabula rasa — a clean slate. — Ethan Rasiel, The McKinsey Way

Slide 37: Start with a clean slate

Slide 38: Let’s stretch by Raj Taneja Start with a warmup

Slide 39: There are lots of them

Slide 40: Next, announce: ?   Problem Time Rules Target amount of ideas

Slide 41: The rules are: ➊ Go for the quantity, not quality ➋ Absolutely no criticism ➌ Weird ideas are welcome ➍ Transform others’ ideas

Slide 42: Yes, but... Yes, and...

Slide 43: Avoid moderation! Moderator by Konstantin Voschanov

Slide 44: Remember: you need new ideas

Slide 45:  But be strict with the rules.

Slide 46: Write whatever they say, exactly as they say!

Slide 47: Got a stupid idea? Say it out loud. Just to get rid of it.

Slide 48: Stuck? Use creativity aids.

Slide 49: Go with the flow!

Slide 50:  The amount Time’s up? reached?

Slide 51: Now filter what you’ve got.

Slide 52: Good? Bad? The criteria should be clear from the brief.

Slide 53: And if you are lucky... Yes, this is gold.

Slide 54: What’s ahead? Decide on your next steps.

Slide 55: Step 5: The follow-up

Slide 56: Tell the team about the results. This is a great opportunity to say...

Slide 57: And... this is it. Brainstorms at INDEX by Jacob Bøtter

Slide 58: Recommended books: The McKinsey Way The Art of Innovation by Ethan M. Rasiel by Tom Kelley

Slide 59: Questions? Alexei Kapterev ak@realtimestrategy.ru www.realtimestrategy.ru