Stop Tweaking	
Set Up WordPress NOW for Success Later
By Corey Freeman
The Dilemma
You save money with
an “affordable” host.
Put up a “good
enough” theme. And
spend more time
tweaking than
creat...
The Typical Setup...
Theme that “looks
good” but doesn’t
support content.
Turn-key theme
without branding or
optimization....
A Better Setup
A stable host that
never needs
changing.
A blog design that
makes publishing
easier.
Optimization that
runs...
Terminal Optimization	
The point where you no longer have to “tweak”
your website and can just publish content.
A Great Host
A step up from
“shared” resources.
24/7 support via
email/chat/phone
Offers monthly
pricing
Recommended Host
Media Temple
(mediatemple.net)
Host Gator
(hostgator.com)
Avoid GoDaddy.
About Domains...
Register your domain separate from your
host, just in case.
Choosing a Theme	
Your theme should fit the content, brand
your site and make publishing easy.
Design FOR Content
Design to display, content. Not to be shiny.
Optimize for mobile. People are reading from their
phones,...
Theme Frameworks...
Do-It-Yourself starting points for custom, high-
performance websites.
Continuous development and supp...
Headway Themes
A drag n’ drop framework for all skill levels.
Not Into “Do It Yourself?”
If you’re not a DIY enthusiast, hire a professional.
Look for quality and personality.
A great ...
Optimizing Content	
Build up habits to make publishing fast & easy.
Formatting Content
Consistency Prevents Headaches
Have a plan. How long are paragraphs? How are
headings used?
Style in Wo...
Make SEO a Habit
Write first, work in
keywords later.
Create SEO Titles by
asking “what would
the user search for?”
Heading...
Free Optimization Plugins
You don’t need that many...
Yoast SEO
W3 Total Cache
CloudFlare
Conditional Captcha for WordPres...
The Big Optimization Picture
Build, Design, Then Optimize.
Make optimization a habit.
It’s all about speed.
Wrap-Up
Good Foundation =
Great Host & Great
Theme Framework
Optimization Is a
Habit
Reduce Clutter and
Focus on Content
Stop Tweaking	
Start Creating. Start Publishing. Start Growing.
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Stop Tweaking: Setting Up WordPress Now for Success Later

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http://coreyfreeman.me/wordcamp-pdx/

The slides from my WordCamp Portland talk where I quickly discuss thoughts on setting up your website now for success later, and introduce the concept of "Terminal Optimization," which involves doing heavy optimization in the beginning to prevent issues in the future.

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Stop Tweaking: Setting Up WordPress Now for Success Later

  1. 1. Stop Tweaking Set Up WordPress NOW for Success Later By Corey Freeman
  2. 2. The Dilemma You save money with an “affordable” host. Put up a “good enough” theme. And spend more time tweaking than creating content. Your setup becomes a complicated mess.
  3. 3. The Typical Setup... Theme that “looks good” but doesn’t support content. Turn-key theme without branding or optimization. “Essential” plugins installed without doing the research.
  4. 4. A Better Setup A stable host that never needs changing. A blog design that makes publishing easier. Optimization that runs beneath the surface.
  5. 5. Terminal Optimization The point where you no longer have to “tweak” your website and can just publish content.
  6. 6. A Great Host A step up from “shared” resources. 24/7 support via email/chat/phone Offers monthly pricing
  7. 7. Recommended Host Media Temple (mediatemple.net) Host Gator (hostgator.com) Avoid GoDaddy.
  8. 8. About Domains... Register your domain separate from your host, just in case.
  9. 9. Choosing a Theme Your theme should fit the content, brand your site and make publishing easy.
  10. 10. Design FOR Content Design to display, content. Not to be shiny. Optimize for mobile. People are reading from their phones, tablets, and netbooks. Use a coherent design that reflects your brand, not a “Cool” turn-key theme. Design for speed. Load time is everything.
  11. 11. Theme Frameworks... Do-It-Yourself starting points for custom, high- performance websites. Continuous development and support means more growth potential.
  12. 12. Headway Themes A drag n’ drop framework for all skill levels.
  13. 13. Not Into “Do It Yourself?” If you’re not a DIY enthusiast, hire a professional. Look for quality and personality. A great developer and/or designer will set you up for long-term success and low maintenance. Pay now so you can avoid paying later.
  14. 14. Optimizing Content Build up habits to make publishing fast & easy.
  15. 15. Formatting Content Consistency Prevents Headaches Have a plan. How long are paragraphs? How are headings used? Style in WordPress, not Word. It keeps your content clean. Never rely on your theme to handle any part of your content. (e.g. themes with shortcodes) Always spellcheck and proofread.
  16. 16. Make SEO a Habit Write first, work in keywords later. Create SEO Titles by asking “what would the user search for?” Heading tags (<h2>) are your friends.
  17. 17. Free Optimization Plugins You don’t need that many... Yoast SEO W3 Total Cache CloudFlare Conditional Captcha for WordPress Redirection
  18. 18. The Big Optimization Picture Build, Design, Then Optimize. Make optimization a habit. It’s all about speed.
  19. 19. Wrap-Up Good Foundation = Great Host & Great Theme Framework Optimization Is a Habit Reduce Clutter and Focus on Content
  20. 20. Stop Tweaking Start Creating. Start Publishing. Start Growing.
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