Enterprise Social Networks

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A look at the principles of social networks, applied to corporate/brand communities.

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Enterprise Social Networks

  1. 1. ENTERPRISE SOCIAL NETWORKS New? Or Just Newly Appreciated?
  2. 2. WHO WERE THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  3. 3. Generating over $500 Million in ad revenues annually WHO WERE THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  4. 4. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  5. 5. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members ENTERPRISE SOCIAL NETWORKS?
  6. 6. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric SOCIAL NETWORKS?
  7. 7. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS?
  8. 8. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club
  9. 9. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell
  10. 10. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists
  11. 11. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  12. 12. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  13. 13. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  14. 14. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  15. 15. NATIONAL GEOGRAPHIC CHECKLIST • An interesting, never-ending story...the great unknowns of the world • Chasing & sharing of knowledge/information a key element • Member created & supported • Passion centric; profits followed • Has buy-in & participation from the industry “mavens” • The conversation is real...palpable...effervescent...addictive
  16. 16. PHILOSOPHY • Aswe shift from a one-to-many to many-to-many media environment, communities become the drivers and creators of value through their social connections • COOP = Community Oriented Online Productions • COOP solutions unite groups of people around common interests, while creating new monetization opportunities for our clients
  17. 17. CLIENT NETWORK Kellogg’s | McDonald’s | Gateway Business.com | X PRIZE | Google | Progressive | BT | WolframAlpha | Lenovo | Scottrade | Hachette Filipacchi | Woman’s Day | PureVideo Networks | Yahoo! Sports | GrindTV.com | Mousecloud | Corel | TBWA | Nissan | Infiniti | Ford | Mazda | Leo Burnett | NASCAR | Chip & Pepper Denim | ELLE | General Motors | Pillsbury | Seven-Up
  18. 18. X PRIZE FOUNDATION • MISSION • Creating radical scientific breakthroughs for the benefit of humanity • METHOD • $10Million prize purses for innovations that address social need on a global scale
  19. 19. X PRIZE FOUNDATION • Scientific competitions as a multimedia property • Built user-generated community driven by over 100 teams • Media partnerships with established media companies for complimentary content & ad sales
  20. 20. GOOGLE LUNAR X PRIZE • Privaterace back to the lunar surface • $30 Million prize purse - highly-leveraged and efficient marketing vehicle for Google • Inspireyoung engineers, scientists, researchers to share and collaborate on hard problems
  21. 21. LUNAR LEGACY • Fundraising product supporting Google Lunar X PRIZE • $10donation provides users with ability to send a “Lunar Legacy” to the Moon
  22. 22. LUNAR LEGACY
  23. 23. THE MOON & SOUTH POLE ARE NICE, BUT...
  24. 24. “THE CHALLENGES OF BEING A WOMAN”
  25. 25. WOMAN’S DAY COMMUNITY • First foray into user-generated media landscape • Open calls for tips/tricks that work • Goalis to lead/manage the conversation, rather than being the one and only authority • Use archive content as support • Metrics improved across the board
  26. 26. STICK WITH THE BASICS • Have a great story to tell (most good brands do...) • Don’tworry about the technology...it matters much less than you think • Fuel the passion, empower the passionate • Focus on engagement metrics, not profitability metrics • Lead the conversation!

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