Your SlideShare is downloading. ×
0
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Enterprise Social Networks
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Enterprise Social Networks

478

Published on

A look at the principles of social networks, applied to corporate/brand communities.

A look at the principles of social networks, applied to corporate/brand communities.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
478
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ENTERPRISE SOCIAL NETWORKS New? Or Just Newly Appreciated?
  • 2. WHO WERE THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  • 3. Generating over $500 Million in ad revenues annually WHO WERE THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  • 4. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos THE CREATORS ENTERPRISE SOCIAL NETWORKS?
  • 5. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members ENTERPRISE SOCIAL NETWORKS?
  • 6. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric SOCIAL NETWORKS?
  • 7. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS?
  • 8. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club
  • 9. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell
  • 10. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists
  • 11. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  • 12. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  • 13. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  • 14. Generating over $500 Million in ad revenues annually One of first user-gen media models driven by member WHO WERE submitted photos Needed to be accepted THE CREATORS by members Passion/knowledge centric; ENTERPRISE not profit centric Started and still based on SOCIAL East Coast in U.S. NETWORKS? Founded at the Cosmos Club Alexander Graham Bell 33 Scientists 1888
  • 15. NATIONAL GEOGRAPHIC CHECKLIST • An interesting, never-ending story...the great unknowns of the world • Chasing & sharing of knowledge/information a key element • Member created & supported • Passion centric; profits followed • Has buy-in & participation from the industry “mavens” • The conversation is real...palpable...effervescent...addictive
  • 16. PHILOSOPHY • Aswe shift from a one-to-many to many-to-many media environment, communities become the drivers and creators of value through their social connections • COOP = Community Oriented Online Productions • COOP solutions unite groups of people around common interests, while creating new monetization opportunities for our clients
  • 17. CLIENT NETWORK Kellogg’s | McDonald’s | Gateway Business.com | X PRIZE | Google | Progressive | BT | WolframAlpha | Lenovo | Scottrade | Hachette Filipacchi | Woman’s Day | PureVideo Networks | Yahoo! Sports | GrindTV.com | Mousecloud | Corel | TBWA | Nissan | Infiniti | Ford | Mazda | Leo Burnett | NASCAR | Chip & Pepper Denim | ELLE | General Motors | Pillsbury | Seven-Up
  • 18. X PRIZE FOUNDATION • MISSION • Creating radical scientific breakthroughs for the benefit of humanity • METHOD • $10Million prize purses for innovations that address social need on a global scale
  • 19. X PRIZE FOUNDATION • Scientific competitions as a multimedia property • Built user-generated community driven by over 100 teams • Media partnerships with established media companies for complimentary content & ad sales
  • 20. GOOGLE LUNAR X PRIZE • Privaterace back to the lunar surface • $30 Million prize purse - highly-leveraged and efficient marketing vehicle for Google • Inspireyoung engineers, scientists, researchers to share and collaborate on hard problems
  • 21. LUNAR LEGACY • Fundraising product supporting Google Lunar X PRIZE • $10donation provides users with ability to send a “Lunar Legacy” to the Moon
  • 22. LUNAR LEGACY
  • 23. THE MOON & SOUTH POLE ARE NICE, BUT...
  • 24. “THE CHALLENGES OF BEING A WOMAN”
  • 25. WOMAN’S DAY COMMUNITY • First foray into user-generated media landscape • Open calls for tips/tricks that work • Goalis to lead/manage the conversation, rather than being the one and only authority • Use archive content as support • Metrics improved across the board
  • 26. STICK WITH THE BASICS • Have a great story to tell (most good brands do...) • Don’tworry about the technology...it matters much less than you think • Fuel the passion, empower the passionate • Focus on engagement metrics, not profitability metrics • Lead the conversation!

×