Presented by Eliot Kimber at Documentation and Training East 2008,
October 29-November 1, 2008 in Burlington, MA.
XML applications for publishers have largely failed to realize the
full potential inherent in the technology. While larger publishers
could make the investment necessary to realize significant return on
the use of XML technology, smaller enterprises simply could not, for a
number of reasons, but fundamentally because the startup costs and
ongoing costs of ownership were simply too high. The DITA standard
fundamentally changes the equation, bringing several unique features
that, together, serve to lower both the startup cost and ongoing
costs, making the use of XML for publishers much more affordable than
it ever has before. At the same time, advances in supporting
technologies important to Publishers, such as improved support for XML
in Adobe Creative Suite and Microsoft Office, powerful new XML search
and retrieval systems such as MarkLogic, and a new generation of lower-
cost XML editors, as serve to make the use of XML for Publishing
applications more attractive than it ever has been before.
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