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Social media is being used every day by numerous people throughout the world. Business is starting to take heed of this emerging method of communication. Social media is rapidly becoming a strong method of marketing, allowing customers and companies to engage in a dialog (instead of the standard company-to-customer methods).
Established technical communicators can learn about the various social media, their benefits and drawback, how they are currently being used, and how they are changing the face of communication. Attendees will also learn how some companies are using social media for internal communication, how this is a burgeoning method of clear communication, and how it creates a dialog between all levels of employees, from executives to managers to staff. Attendees will learn how technical communicators can help facilitate this type of communication to the benefit of their colleagues and their companies.